Marketing Cloud Technical Team Lead

Caterpillar Inc.•Peoria, IL

4d•$128,470 - $208,770

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The Marketing Cloud Technical Team Lead provides technical and strategic leadership for OnPoint, our personalized digital marketing at scale program. This individual will lead a team responsible for managing and maintaining the Marketing Cloud platform. The role requires deep technical expertise, proven leadership, and the ability to deliver scalable, personalized marketing experiences that drive measurable business outcomes. This is a chance to shape the future of personalized digital marketing at scale for CAT Digital. You’ll lead a team, drive innovation, and ensure our Marketing Cloud platform delivers exceptional customer experiences.

Requirements

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Software Development: Knowledge of software development tools and activities; ability to produce software products or systems in line with product requirements.
Software Development Life Cycle: Knowledge of software development life cycle; ability to use a structured methodology for delivering and managing new or enhanced software products to the marketplace.
Software Product Design/Architecture: Knowledge of software product design; ability to convert market requirements into the software product design.
Software Product Technical Knowledge: Knowledge of technical aspects of a software products; ability to design, configure and integrate technical aspects of software products.
Bachelor’s degree from an accredited college or university in Computer Science, Information Systems, Marketing Technology, or related field or equivalent working experience.
Digital marketing technology experience
Deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, Email Studio).
Experience designing, developing, deploying, and maintaining marketing technology solutions at scale.
Experience with Marketing Cloud Connect and Data warehouse integrations
Strong knowledge of application architectural patterns (e.g., microservices, event-driven).
Experience deploying solutions using CI/CD tools such as Jenkins, Azure DevOps, or equivalent.
At least three years of deploying and maintaining solutions using public clouds such as AWS or Azure.
Working within an Agile framework (ideally Scrum).
Strong analytical skills and ability to work under pressure and within time constraints.
Demonstrated leadership on medium to large-scale projects impacting strategic priorities.

Nice To Haves

Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer, Administrator) preferred.

Responsibilities

Competent to perform all Marketing Cloud development and administration assignments without close supervision; normally assigned the more complex aspects of platform and journey work.
Lead and mentor a team of Marketing Cloud specialists, fostering collaboration, accountability, and continuous improvement.
Guide the design, development, and optimization of customer journeys, ensuring alignment with business goals and best practices.
Oversee administration, configuration, and governance of the Marketing Cloud instance, ensuring stability, scalability, and compliance.
Communicate with stakeholders to direct development, debugging, and testing of Marketing Cloud solutions for accuracy, integrity, and completeness.
Perform integrated testing and acceptance testing of components, ensuring timely, quality results.
Maintain high standards of technical quality within the team by establishing good practices and habits.
Identify and encourage areas for growth and improvement within the team.
Partner with marketing, IT, analytics, and business stakeholders to deliver integrated solutions.