Marketing Category Analyst
About The Position
The Category Analyst – Aftermarket Truck Accessories is responsible for providing analytical insights, supporting category strategy execution, maintaining digital product assortments, and assisting with category-related merchandising and operational processes. This position supports the Category Manager by interpreting data, monitoring category performance, evaluating market trends, optimizing product content, and coordinating cross-functional initiatives. The role blends analysis, reporting, digital merchandising, and category management support and exercises independent judgment within defined business guidelines—qualifying it as an exempt-level analytical role.
Requirements
- Strong analytical mindset with ability to interpret data and provide insights.
- High attention to detail and accuracy in data management and content execution.
- Excellent written and verbal communication skills.
- Ability to balance multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Excel and PowerPoint; BI tools knowledge preferred.
- Strong organizational and problem-solving skills.
- Ability to work collaboratively across teams and build productive relationships.
- Self-starter with initiative, curiosity, and desire to grow within category management.
- Ability to maintain confidential information with professionalism and discretion.
- Bachelor’s degree in business, Marketing, Analytics, Retail Management, Supply Chain or related field (or equivalent relevant experience).
- 1–3 years of experience in e-commerce, merchandising, analytics, category management, or related areas preferred.
- Strong analytical skills and proficiency with Excel; experience with data visualization tools a plus.
- Ability to work in a data-driven, fast-paced environment with minimal supervision.
- Strong interest in aftermarket automotive products and consumer behavior.
Nice To Haves
- Familiarity with e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud) is helpful.
Responsibilities
- Analyze sales, pricing, margin, product mix, and customer behavior data to identify trends, opportunities, and risks.
- Prepare weekly, monthly, and quarterly performance reports with actionable insights.
- Develop dashboards and analytical tools to support forecasting and planning.
- Monitor KPIs and work with the Category Manager to recommend adjustments to assortment, pricing, and promotions.
- Maintain and optimize online product content including features, specifications, imagery, categorization, and SEO attributes.
- Partner with marketing and UX teams to enhance product presentation and improve conversion.
- Validate accuracy of pricing updates, promotional messaging, and product availability across channels.
- Support product launches through content preparation, cross-functional coordination, and sales enablement materials.
- Assist in maintaining category roadmap initiatives and timelines.
- Monitor inventory levels, identify stockout risks, and collaborate with supply chain on planning inputs.
- Conduct competitive benchmarking of assortment, pricing, and merchandising strategies.
- Support vendor communication on product information, updates, and category opportunities.
- Collaborate with pricing, supply chain, customer service, and sales teams to ensure category alignment and execution.
- Contribute to development of annual operating plans and category growth initiatives.
- Evaluate new product opportunities and provide data-driven recommendations.
- Participate in cross-functional meetings, presenting insights and category updates.
- Continuously seek opportunities to improve category efficiency, customer experience, and profitability.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
