Marketing Campaigns Lead - Financial Services

Guidehouse•Tysons Corner, VA

13d•$113,000 - $188,000•Remote

About The Position

The Marketing Lead helps plan, execute, and optimize B2B marketing programs that drive growth in the firm’s Financial Services sector, across the commercial and public sectors. The person in this role must be adept at building campaigns across multiple disciplines including paid media, SEO/GEO/SEM, organic social media, websites, client/prospect events, and thought leadership. This role reports to the Director of Financial Services marketing. We are looking for a strategic marketing professional with strong organizational and analytical skills, and who is passionate, creative and detail oriented. The successful candidate will be proactive, resourceful, and able to juggle multiple tasks and priorities. This individual must be able to work independently and take ownership of various go-to-market initiatives. This role requires the person to: Develop integrated digital marketing campaigns and programs that generate and nurture leads, and drive sales, with a focus on paid LinkedIn and paid search. Provide strategic and creative input for development of a wide range of communications including ads, short-and long-form thought leadership pieces, videos, webinars, podcasts, etc. Proactively collect, track, and report marketing program ROI, modulating as required for different internal audiences (marketing team, executive leadership, sales, etc.). Contribute to the Financial Services organic LinkedIn showcase page. Write, edit, and calendar social posts, in partnership with our content team. Manage segment and solution-specific updates on the firm’s internal and external websites (including drafting and editing content). Stay abreast of relevant marketing trends and technologies that can make our programs more effective and efficient. Monitor and report on the competitive consulting landscape, as well as trends and issues of interest to our financial services clients.

Requirements

Bachelor’s degree, preferably in Marketing, Communications, Journalism, or a related field
6+ years of B2B marketing and communications experience
Experience building and executing service, cohort and account-based, multi-channel, multi-touch, market focused campaigns, and marketing programs
Demand generation/account-based marketing experience and program management skills
Ability to comprehend, analyze, and interpret campaign and other metrics to shape decisions made from the data and report ROI; demonstrated project management skills
Proficiency in PowerPoint, Excel, LinkedIn, SEO/SEM, Copilot, or similar Gen AI tools
Highly motivated with a strong work ethic and excellent time and project management skills
Strong writing and editing skills with the ability to adapt communications to different audiences
Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management
The ability to work remotely in a fast-paced, collaborative environment, operate effectively under pressure, and make decisions independently
Candidates must reside in ET or CT time zones.

Nice To Haves

Consulting/professional services firm marketing experience
Experience marketing to federal government agencies
B2B technology marketing and financial marketing experience
Experience with Martech platforms including GA4, Eloqua, Sitecore CMS, Sprout Social, and Dynamics CRM
Metro DC (DC/VA/MD) or Metro NYC area residents preferred.

Responsibilities

Develop integrated digital marketing campaigns and programs that generate and nurture leads, and drive sales, with a focus on paid LinkedIn and paid search.
Provide strategic and creative input for development of a wide range of communications including ads, short-and long-form thought leadership pieces, videos, webinars, podcasts, etc.
Proactively collect, track, and report marketing program ROI, modulating as required for different internal audiences (marketing team, executive leadership, sales, etc.).
Contribute to the Financial Services organic LinkedIn showcase page.
Write, edit, and calendar social posts, in partnership with our content team.
Manage segment and solution-specific updates on the firm’s internal and external websites (including drafting and editing content).
Stay abreast of relevant marketing trends and technologies that can make our programs more effective and efficient.
Monitor and report on the competitive consulting landscape, as well as trends and issues of interest to our financial services clients.

Benefits

Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Position may be eligible for a discretionary variable incentive bonus
Parental Leave and Adoption Assistance
401(k) Retirement Plan
Basic Life & Supplemental Life
Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
Short-Term & Long-Term Disability
Student Loan PayDown
Tuition Reimbursement, Personal Development & Learning Opportunities
Skills Development & Certifications
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Emergency Back-Up Childcare Program
Mobility Stipend