Marketing Campaign Operations Manager

Regions Bank•Birmingham, AL

13d

About The Position

At Regions, the Marketing Operations Senior Manager is responsible for the development of strategic marketing technology solutions, automation, data enablement, campaign execution processes and operational improvements. This position provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals. Additionally, oversees the relationships with Legal, Compliance, Data, Operations and Technology partners as needed.

Requirements

Bachelor's degree in Marketing or related field
Ten (10) years of experience in marketing
Four (4) years of experience in a management/supervisory role
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to supervise and manage a team
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Graduate degree in related field
Familiarity with process management

Responsibilities

Provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals
Works closely across the marketing leadership team and business executives to ensure marketing process, technology solutions, and software needs are met for the utmost effective and efficient delivery of marketing programs
Oversees new and innovative approaches to marketing data, technology, integration, and maintenance
Serves as the marketing subject matter expert to internal business partners, especially data, technology, operations, legal, and compliance groups related to customer complaints, marketing campaigns and incentive management including key platforms such as Offer Tracker
Provides oversight to the Campaign Enablement and Channel Delivery Analyst teams and ensures effective integration and execution of marketing campaign implementation expectations
Ensures proper delivery, management and oversight of marketing incentive implementation and processes
Represents marketing on key leadership forums that involve enterprise change initiatives and transformational projects
Drives a continuous improvement methodology that includes increase automation capabilities, enhanced data enablement and overall process improvement to increase marketing's effectiveness to meet the needs of the bank
Manages the marketing operations budget and the allocation of investment to increase or maximize the return on the marketing technology investment – including capital planning and operations executive management