Marketing Campaign Media Lead

Advantage Solutions • Tampa, FL

9d

About The Position

The Marketing Campaign Media Lead is responsible for directing, planning and implementing media and event promotions to maximize brand visibility and engagement. The position will research, negotiate, and contract influencers to support event initiatives, ensuring alignment with brand objectives and audience reach. Additionally, they will oversee promotional strategies to drive attendance and enhance overall event impact with the ability to upsell for maximum reach.

Requirements

• Bachelor’s degree
• 4–6 years experience in relevant field (Agency environment experience preferred)
• Some travel expected
• Understanding of paid, earned and owned media channels including digital, social, email, in-store and out-of-home
• Campaign planning, flighting, trafficking and launch processes
• Platform ecosystems and content formats
• Influencer discovery, vetting, contracting, briefing and deliverable management
• Retail event mechanics including traffic-driving tactics, store-level alignment, merchandising coordination and onsite activation workflows
• Media budgeting, pacing and reconciliation
• Program profit and loss ownership, margin management and cost controls
• Forecasting, variance analysis and ROI modeling
• Ability to translate brand objectives into actionable creator briefs including hooks, calls to action, brand voice and compliance notes

Responsibilities

• Request creative, track and launch all media promotions for events to ensure client performance targets
• Research, vet and contract influencers and content creators for retail events
• Brief influencers and digital creators with or without client leads
• Travel to and be on site to guide and assist influencers and content creators at retail locations across the U.S.
• Communicate with clients directly or collaborate with internal stake holders results, tests, and needs on a weekly, monthly, or quarterly basis
• Act as liaison with any agency partners
• Maintain strong familiarity and comfort with media budgets, program profit and loss, and contract negotiations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level