Marketing Campaign Manager – Commerce Trust

Commerce Bank•Clayton, MO

11d•$91,000 - $121,000

About The Position

As the Senior Marketing Campaign Manager, you will be responsible for planning, overseeing and reporting on the coordinated execution of content campaigns across multiple owned channels in alignment with the wealth marketing strategy. This role requires exceptional detail orientation to ensure each marketing asset correctly reflects the approved creative and is delivered to the intended audience on-time, within budget and within the existing scope. Though the focus is the Commerce Trust brand, you must possess the flexibility to pivot between content campaigns that support distinct lines of business, while developing and maintaining a unified and consistent marketing execution approach across the larger wealth marketing umbrella. A successful candidate will bring a strong track record working in a collabo/3rative environment to facilitate alignment and integration across multiple execution functions within the team. This role reports directly to the Commerce Trust Director of Marketing. Please provide samples of recent applicable work.

Requirements

Intermediate working knowledge of marketing practice best practices, channel approaches and proven skills in integrated channel planning and marketing execution
Ability to write content and CRM platforms for execution and performance monitoring
Exceptional attention to detail and a drive for executional excellence, able to support the consistent application of the brand across execution channels
Strong project management skills
Ability to perform simple execution of small promotional efforts to larger campaign execution projects
Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook
Bachelor’s degree in Marketing, Advertising, Communications or related field or equivalent combination of education and experience required
4+ years marketing execution or campaign planning experience required

Nice To Haves

Wealth marketing or other relationship/service driven industry experience preferred
Experience working within an advertising agency or managing agency teams preferred
HubSpot and/or Salesforce experience preferred

Responsibilities

Develop detailed execution briefs for each content promotion campaign, addressing each channel: print, mail and digital, including email, landing pages, website, in-digital application, and LinkedIn, collaborating with marketing partners on how each channel can best support content campaign needs, to provide clear expectations for others to contribute their part and deliver to the collective outcome
Project manage the development and delivery of each aspect of promotional plan (planning, production and execution timelines, reporting), orchestrating and supporting marketing teammates who are responsible for the actual development and delivery of each particular marketing asset, while bringing a collaborative attitude to drive the shared goal of continuous improvement and adoption of best practices across execution channels
Contribute to developing campaign execution goals to drive executional excellence, speed and focus among all team members, tracking back to goals and optimization
Build and nurture collaborative relationships across marketing, internal and external partners to ensure the delivery of wealth marketing assets aligns with brand guidelines and a consistent approach for execution
Develop an internal marketing execution playbook that documents standard processes and procedures for execution in each owned channel, using the playbook as the guide to monitor and evaluate marketing execution processes to identify areas for improvement, review and improve with adjustments in a regular cadence over time, based on learnings and performance
Lead weekly cross functional, execution marketing meeting to facilitate discussion and collaboration among the team to ensure awareness of project progress, changes and highlight potential roadblocks and challenges that call the team to engage and align on solutions
Align with the campaign calendaring process, so that calendaring and execution are coordinated to maintain a regular pace and volume of timely content distribution
Develop a standard reporting format and cadence for content campaigns, working with the campaign specialist and the external agency responsible for paid advertising to deliver a holistic report of data and synthesize resulting insights both on the campaign overall and on each owned channel activated for a particular content campaign
Participate in the marketing execution process to perform secondary proofing and quality assurance checks on digital marketing deployed by the campaign specialist through in-house marketing platform, assist with proofing of print deliverables as needed
Play the role of back up for digital deployment of email, social and publishing of marketing messages in client applications if needed
Perform other duties as assigned