Marketing Campaign Manager, Semiconductor

Arrow Electronics

22d•Remote

About The Position

The Marketing Campaign Manager, Semiconductor is responsible for planning, executing, and optimizing marketing campaigns that support Arrow’s Global Components business with a focus on Semiconductors. This role sits within Arrow’s Corporate Marketing organization and works in close partnership with cross-functional teams to drive aligned, effective go-to-market execution. Highly collaborative by design, this role operates in a matrixed environment and is dedicated to supporting Semiconductor supplier management and Semiconductor product groups. The Marketing Campaign Manager partners across teams to translate business and product priorities into clear campaign plans, ensure coordinated execution across channels, and deliver measurable results.

Requirements

10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments
Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement
Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance
Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities
Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams
Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments
Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions
Strong planning and budget management skills, including forecasting, pacing, and performance reporting
Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution

Nice To Haves

Direct experience in electronics distribution, components, or B2B technology, particularly within Semiconductor or adjacent product categories
Experience supporting Semiconductor product groups or suppliers, including translating technical product positioning into effective marketing programs
Working knowledge of go-to-market planning and campaign measurement in complex, multi-stakeholder B2B environments
Experience collaborating across marketing, product, supplier, and sales teams to align priorities and drive execution

Responsibilities

Plan and manage marketing campaigns in support of Global Components, Semiconductor related priorities
Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing
Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively
Work cross-functionally with marketing teams to coordinate execution across channels and programs
Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis
Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals
Track, analyze, and report on campaign performance, translating results into insights and recommendations
Use performance data and learnings to optimize in-flight campaigns and inform future planning