Marketing Business Partner

AEG Vision•Dallas, TX

About The Position

The Marketing Business Partner is responsible for driving organic growth across a designated region of practices. This role is heavily data-driven, requiring a strategic mindset to analyze performance metrics, proactively identify opportunities for growth, and build strategic growth plans for the districts and practices within their region(s). While maintaining essential vendor coordination and management of assigned projects, the primary focus is on strategic planning and regional oversight to drive business growth. While this role will have significant support from leadership, they should be able to proactively and independently perform and execute their responsibilities with minimal daily supervision.

Requirements

Bachelor’s degree in Marketing, Business, Finance, or a related field.
3-5 years of experience in marketing, analytics, or strategic planning roles, with a strong track record of using data to drive business results.
2+ years of experience interpreting and delivering performance information to core stakeholders.
Demonstrated ability to evaluate large data sets and intricate reporting and translate insights into actionable growth strategies. Strong proficiency in Excel.
Demonstrated ability to manage and coordinate cross functional resources to successfully complete projects on-time and within scope and budget.
Demonstrated understanding of core marketing tools and systems, such as Paid and Organic Media, Digital listings, Search engine performance, CRM/Email/SMS marketing, and how to leverage these tools to grow the business.
Excellent strategic thinking, communication, and stakeholder management skills, with proven confidence in collaborating with senior leadership.
Ability to balance strategic oversight with day-to-day operational tasks in a fast-paced environment.
Ability to execute the core aspects of their role in consultation with, and under the direction of Senior Manager.
Ability to independently navigate complex stakeholder relationships with some supervision.
A proactive, detail-oriented, and results-driven mindset.

Nice To Haves

Familiarity with Workfront or related project management tool for effective project management is a plus.
Experience in vendor management and event coordination is a plus, though secondary to strategic responsibilities.