Marketing & Business Development Specialist - Consumer & Sports, Media and Entertainment

Hogan Lovells•Washington DC, DC

1d•$80,000 - $110,000

About The Position

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals. We have a well-established global Marketing & Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas including Practice M&BD, Client Development and Sector M&BD, Corporate Communications, which includes Public Relations, Brand, Design, Events, and online; and Pitches and Pursuits, which manage strategic global pitches. There are also regional M&BD teams with whom this role will interact. We seek a capable and enthusiastic self-starter to support the marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors The role will encompass the full range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online content, events and conferences. The role will be part of a global team working collaboratively to ensure that objectives and plans for the Consumer sector and Sports, Media and Entertainment sector are delivered. This will involve ensuring a coordinated, structured approach to marketing efforts for profile raising, targeting, client development, pitching, and knowledge development across the sectors.

Requirements

Five (5)+ years of relevant experience in a legal or professional services sector strongly preferred
Bachelor’s degree required
Excellent interpersonal and both internal and external client-facing skills
Strong written and verbal communication skills with an eye for detail and the ability to write compelling propositions
A team player, but able to act autonomously with appropriate guidance
Strong project management skills
Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities
Ability to think strategically and broadly, demonstrate a high level of initiative, meet deadlines, and work well under pressure
Highly motivated and enthusiastic self-starter with a can-do attitude
Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Responsibilities

Support implementation of integrated marketing campaigns to help raise our profile and awareness among our key target audiences and generate opportunities to meet potential clients.
Support client seminars, conferences, CLE trainings, webinars, association activities, and other marketing-oriented events and programs, to include: Logistics and development of invitations and program materials Day-of support and follow up, including metrics-driven ROI reporting
Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
Responsible for the production, editing, and distribution of client alerts and other client communications using the firm’s distribution tools.
Create and update contact distribution lists.
Draft email communications and post content to the firm’s website.
Track and report on readership metrics.
Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media.
Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Clearview Social) with regular updates to M&BD stakeholders.
Promote of capabilities across the firm, through regular internal newsletters, and maintenance of sector intranet sites.
Work with the M&BD Manager to plan internal sector and practice meetings and retreats.
Coordinate legal directory submissions for ranking organizations and publications.
Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm's best practice methodology is applied.
Keep all standard pitch materials up to date and collate and maintain the pitch tracking tool including on-going reviews and recommendations to improve processes.
Support sector working group objectives and targeting plans and work with them to ensure successful pursuit of the plans.
Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
Deliver market research, client analysis and internal intelligence to support the annual business planning process.
Support M&BD and partners on the implementation and creation of M&BD plans and budgets, regularly monitoring and reporting on progress.
Process invoices for marketing expenses.
Support M&BD on drafting business cases for sector sponsorship activities.
Liaise with M&BD colleagues to ensure communication of best practices in areas such as new business pitches, business generation, thought leadership and client communications, and client support.
Work to continually refine processes and procedures related to marketing and business development operations.
Contribute to maintaining a structured approach for accessing up-to-date M&BD information and knowledge, such as experience and pitches. This includes gathering and maintaining information on practice and sector group experience for inclusion in marketing collateral.
Contribute to wider marketing and BD projects as required.
All members of the firm are encouraged to participate in our global Responsible Business program.
Other duties as assigned.