Marketing Brand Manager

University Partners•Dallas, TX

49d

About The Position

University Partners is a fast-growing student housing company focused on delivering standout communities and unforgettable resident experiences. We move quickly, think creatively, and empower our teams to bring bold ideas to life. Overview We’re looking for a bold, creative Brand Manager to bring our new development portfolio to life and elevate the branding of our current communities. This role is ideal for someone who loves a fast-moving, hands-on environment and isn’t afraid to experiment. From designing promo and print materials to traveling onsite for brand activations, you’ll play a key role in making our properties fun, memorable, and trend-setting.

Requirements

7+ years of experience in marketing, branding, event management, or design.
Experience managing a team.
Strong design skills (Adobe Creative Suite or similar).
Proven experience in event coordination, brand activations, or experiential marketing.
Creative problem-solver who thrives in small, collaborative teams.
Willing to travel for onsite activations.
Comfortable diving into new challenges and rolling up your sleeves.

Nice To Haves

Student housing or multifamily experience strongly preferred.

Responsibilities

Create promotional and onsite branding materials that elevate each property’s unique identity.
Translate brand concepts into standout visuals in the competitive student housing landscape.
Maintain strong brand consistency across all creative work.
Develop graphics for leasing campaigns, event promotion, campus ads, digital content, and more.
Build brand guides that capture each community’s personality, voice, aesthetic, and visual direction.
Plan and execute onsite brand activations for new developments, grand openings, and major resident events.
Manage vendor coordination, ensuring high-quality execution.
Ensure events are memorable and photo-friendly.
Travel to properties to lead onsite branding installations and activations.
Integrate leasing initiatives into events to support full-funnel results.
Partner with development and marketing teams to concept, design, and launch brand identities for new communities.
Create activation toolkits, including signage packages and promotional materials.
Differentiate each property with creative, experience-driven touchpoints.
Build strong relationships with campus leaders, student organizations, local businesses, and community partners.
Lead owner and partner calls, providing updates and showcasing progress.
Track and report activation results to guide future decisions and highlight impact.
Collaborate within a high-performing marketing team and jump in where needed to keep initiatives moving.
Explore and implement innovative marketing tactics and creative approaches.
Bring thoughtful ideas to brainstorming sessions and confidently pitch concepts to leadership.
Support the development and implementation of brand guidelines across platforms and properties.
Track and measure the success of brand activations to refine future campaigns.
Stay current on design, branding, and experiential marketing trends, applying them in fresh, relevant ways.