Marketing Brand Manager

Alivia Health

About The Position

The Marketing Brand Manager at Alivia Health is responsible for overseeing and implementing brand strategies to enhance the company's market presence and brand perception. This role involves collaborating with various teams, managing brand campaigns, and ensuring the consistency and integrity of the brand across all channels.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
Proven experience of +5 years in brand management or a similar marketing role.
Experience in the retail and/or consumer packaged goods (CPG) industry is necessary.
Demonstrated success in developing and executing brand strategies and campaigns.
Strong understanding of digital marketing strategies, tools, and analytics.
Experience in managing external agencies and cross-functional teams.
Excellent communication, negotiation, and interpersonal abilities.

Responsibilities

Developing and executing brand strategies to strengthen the company's market position and achieve business objectives.
Ensuring the brand’s identity, messaging, and tone are consistently applied across all marketing materials and communications.
Leading the development and execution of brand campaigns that align with business goals and resonate with target audiences.
Collaborating with creative teams and external agencies to produce high-quality campaign material
Working closely with product development, sales, and other departments to ensure brand initiatives are integrated and aligned with overall business objectives.
Facilitating communication and collaboration between different teams to ensure cohesive brand messaging and execution.
Providing brand training and guidelines to internal teams to ensure consistent application of brand standards.
Developing and implementing digital marketing strategies to enhance online brand presence and engagement.
Managing social media channels, creating compelling content, and engaging with the online community.
Analyzing digital metrics and KPIs to optimize online brand performance and drive digital marketing initiatives.