Marketing Automation Specialist

Primerica

4d•Hybrid

About The Position

The Content Marketing Specialist is responsible for supporting multi-channel marketing efforts targeted to support 150k+ Primerica sales force members in the US and Canada. You will distribute digital marketing content across multiple digital channels. Our team handles a variety of content formats including articles, automated campaigns, videos, and more. You will work with our Content Writers and Content Delivery Team to publish content on our marketing automation platform. This will include publishing content in test and production, completing quality assurance of content and confirming delivery criteria is accurate. Coordinating releases with the team and supporting the Marketing Manager to confirm campaign efficacy via defined success criteria.

Responsibilities

Document content delivery requirements
Work with team to ensure content delivery requirements are properly documented and planned appropriately based on content, targeted audience, reps license, and content channel.
Deliver digital marketing content
Using the content publisher tool, job duties include publish content to test company, validating content delivered as per requirement from test to production with care and attention to detail.
Collaborating on publishing schedule, communicating with content team and delivery team.
Trouble shooting and resolving publishing related issues as needed.
Supporting, tracking and monitoring of campaign efficacy with Marketing Automation Program Manager.