Marketing Automation Specialist

Zeus Fire and Security•Paoli, PA

25d

About The Position

We are seeking a highly motivated and technically adept Marketing Automation Specialist with 3–5 years of experience to join our team. Reporting to the VP of Marketing and working closely with the Digital Marketing Manager, you will own the design, build and execution of marketing-automation campaigns from list segmentation and smart lists to templates, landing pages, emails and full automation workflows. You will bring both the strategic mindset and operational execution to personalize experiences, leverage our marketing automation platform and measure performance through analytics and reporting. Certification in HubSpot or equivalent is a strong plus.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Information Systems or a related field.
3–5 years of hands-on experience managing marketing automation platforms and campaign workflows.
Demonstrated experience with a marketing automation platform ideally HubSpot Marketing Hub or Salesforce Marketing Cloud (or equivalent such as Marketo, Pardot) and strong comfort with building workflows, automations, templates and landing pages.
Strong experience with list management/segmentation/smart lists, dynamic content/personalization and campaign logic.
Proven ability to build email templates (including HTML/CSS understanding), landing pages and manage campaign QA.
Solid analytics skills, able to interpret campaign performance (open/clicks, conversions, lifecycle metrics, ROI) and make data-driven recommendations.
Familiarity with CRM integration (HubSpot CRM, Salesforce, others), data flows and lead lifecycle management (MQL → SQL → Opportunity) within marketing automation environments.
Excellent written and verbal communication skills, strong attention to detail, ability to manage multiple campaigns/requests in a dynamic environment.
Self-motivated, process-oriented, values documentation, standardization and continuous improvement of workflows and best practices.

Nice To Haves

Certifications in HubSpot (e.g., HubSpot Marketing Software), Salesforce Marketing Cloud, Marketo, or similar.
Experience in B2B marketing (preferred) and multi-brand, multi-segment environments.
Experience with SQL, JavaScript or scripting for automation integrations.
Experience with advanced personalization, dynamic content, lead scoring models, lifecycle marketing, and multi-channel campaign automation (email, landing page, nurture, perhaps SMS/web).
Familiarity with reporting tools (e.g., Tableau, Power BI, Google Analytics) and advanced attribution modeling.

Responsibilities

Develop, build and deploy marketing automation campaigns from concept through execution, optimization and performance measurement.
Manage list segmentation, creation of smart lists, dynamic lists, suppression lists, and audience targeting in the automation platform.
Design, build and maintain email templates, landing pages, and automation workflows (nurture programs, onboarding, re-engagement, etc.).
Work with the Digital Marketing Manager to develop smart campaigns (triggered, drip, multi-touch, lifecycle) including personalization, dynamic content and lead scoring.
Integrate marketing automation platform with CRM and other systems, and ensure data flow, segmentation integrity, and lead-routing logic.
Perform A/B testing or multivariate testing, campaign monitoring, QA of campaigns (including HTML/CSS/email rendering), deliverability checks, and optimization based on results.
Develop and manage dashboards, reports and analytics that measure campaign performance (open rates, click-throughs, lead conversions, MQLs/SQLs, lifecycle stages, ROI). Use insights to recommend and implement optimizations.
Maintain data hygiene, segmentation best practices, list-management standards, suppression lists (CAN-SPAM, GDPR or equivalent where applicable) and deliverability best practices.
Ensure adherence to marketing automation and email marketing best practices, industry standards and evolving tech (platform upgrades, new features, workflow improvements).
Collaborate cross-functionally with marketing content, digital media, design, and sales enablement teams to align automation workflow with broader marketing strategy and business goals.
Document processes, workflows, naming conventions, campaign playbooks and automation runbooks for marketing operations.