Marketing Automation Manager

Phoenix New Times-posted 10 months ago
Mid Level
Phoenix, AZ
Publishing Industries
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Voice Media Group is seeking a growth-minded marketing automation expert with a proven ability to develop and execute best-in-class multi-channel, integrated marketing campaigns. You understand how to deliver effective offers and you understand proper timing. You love a fast-paced, creative environment and you love hitting goals. You are a team player and work well with others. You are technically savvy, watch the details, and your work speaks for itself.

  • Develop & Drive Lifecycle Strategy: Define and execute the short-term and long-term vision for each stage of the customer lifecycle, creating a roadmap that generates a steady flow of qualified leads and drives business growth.
  • Optimize Multi-Channel Campaign Execution: Leverage marketing automation to streamline, optimize, and scale multi-channel campaigns, including email marketing, audience segmentation, content syndication, sales prospecting sequences, and any other applicable initiatives.
  • Build & Scale Automated Processes: Establish end-to-end workflows for digital marketing, demand generation, and lead nurture campaigns, ensuring seamless planning, execution, and data-driven reporting to optimize performance and ROI.
  • Enhance Campaign Assets & Messaging: Lead the strategy, content development, and deployment of high-performing campaign assets, including landing pages, email templates, and automation workflows to drive customer engagement.
  • Ensure Seamless Data Integration & Accuracy: Collaborate with internal teams and technology partners to ensure all platforms—CRM, marketing automation, analytics tools, advertising platforms—are fully integrated for accurate data flow and reporting.
  • Implement & Optimize Lead Scoring: Design and refine lead scoring models to improve the qualification process, ensuring that high-intent prospects are efficiently nurtured and handed off to sales for conversion.
  • Manage & Advance Marketing Automation Platforms: Own the marketing automation tech stack, driving adoption, optimization, and continuous improvements to enhance lead generation, segmentation, and personalization.
  • Execute A/B Testing & Performance Analysis: Lead testing and optimization efforts across automated marketing campaigns, leveraging data insights to refine messaging, targeting, and engagement strategies.
  • Deliver Strategic & Operational Excellence: Bring strategic vision and hands-on execution to support marketing and sales teams in hitting aggressive pipeline and revenue targets, while ensuring best practices in automation and demand generation.
  • Stay Ahead of Industry Trends: Continuously research and apply industry best practices, emerging technologies, and innovative automation strategies to maintain a competitive edge in the market.
  • Expertise in Marketing Automation & CRM: Proven experience with marketing automation platforms such as Pardot (preferred), Hubspot, and Salesforce Marketing Cloud, along with proficiency in CRM systems to optimize lead management and nurture workflows. 5+ years of experience required.
  • Strategic, Growth-Oriented Mindset: Ability to think beyond day-to-day execution, developing long-term strategies that drive customer acquisition, engagement, and retention.
  • B2B & Email Marketing Experience: Demonstrated success in B2B marketing, including email marketing strategy, campaign execution, and performance analysis to drive pipeline growth.
  • Data-Driven & Analytical: Strong analytical mindset with the ability to assess campaign performance, audience insights, and conversion data to inform strategic decisions.
  • Industry Experience & Market Insight: Experience in relevant industries (such as agency, technology, professional services, etc.) is a strong advantage, with a deep understanding of market dynamics and buyer behavior.
  • Expertise in Compliance & Best Practices: In-depth knowledge of email marketing best practices, as well as compliance with commercial privacy regulations (CAN-SPAM, CASL, GDPR) to ensure ethical and effective marketing.
  • Technical Proficiency: Familiarity with HTML/CSS for email and landing page design, as well as experience in implementing web tracking technologies (e.g., Google Analytics) to measure and optimize digital marketing efforts.
  • Exceptional Communication & Collaboration: Strong interpersonal and communication skills, with the ability to effectively collaborate with cross-functional teams and manage multiple priorities across projects.
  • Project Management & Execution Excellence: Highly organized with strong project management skills, ensuring timely and successful execution of marketing automation initiatives.
  • Content Marketing: Ability to craft compelling messaging, optimize content for automation workflows, and align content strategy with lead generation and nurturing goals.
  • Bachelor's Degree in business, marketing, communication or equivalent experience desirable.
  • Competitive salary and benefits packages
  • A family-oriented work environment
  • Opportunities for personal and professional growth
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