EverPro - Marketing Automation Manager (Remote, US)

EverCommerce

3d•$75,000 - $85,000•Remote

About The Position

We’re looking for a Marketing Automation Manager to join the EverPro Horizontal Solutions Marketing team, supporting a portfolio of SaaS solutions for home service and remodeling professionals. In this role, you’ll design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value. You’ll directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through a data-driven lifecycle strategy and marketing automation. You will support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy, with a focus on building and optimizing campaigns within our marketing automation platform (primarily Marketo). This role blends strategic thinking with hands-on execution, contributing to prioritization and continuous performance improvement aligned with business goals. You’ll collaborate closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right time, while continuously optimizing for performance and ROI.

Requirements

4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
Strong understanding of segmentation, triggers, personalization, and automated journeys
Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
High attention to detail with a strong QA mindset
Ability to manage multiple initiatives in a fast-paced, cross-functional environment
Strong communication and collaboration skills

Responsibilities

Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
QA campaigns to ensure accuracy, compliance, and on-time delivery
Support more complex or personalized campaign builds as needed
Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
Maintain high standards for execution quality and campaign delivery across lifecycle programs
Monitor and troubleshoot data issues, journey performance, and delivery failures
Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions
Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively
Provide input on feasibility, timelines, and execution approach during campaign planning
Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery

Benefits

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust health and wellness benefits, including an annual wellness stipend
401k with company match
Annual wellness stipend
Flexible and generous paid time off
Employee Stock Purchase Program

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