Lumen seeks a skilled and experienced Marketing Automation Manager to join our marketing team. This role is ideal for a professional with a strong background in email campaign strategy, customer engagement, and data-driven marketing.
Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
Utilize segmentation and personalization techniques to enhance user experience and maximize impact.