Marketing Audience Operations Lead Business Execution Consultant

Wells Fargo•Charlotte, NC

1d•Hybrid

About The Position

About this role: Wells Fargo is seeking a talented Lead Business Execution Consultant to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency. In this role, you will: Lead cross functional teams to strategize, plan, and execute a variety of programs, services and initiatives Drive accountability for assigned initiatives, limit risk exposure, and create efficiencies as appropriate Review strategic approaches and effectiveness of support function and business performance Perform assessments through fact finding and data requiring creative approaches to solving complex issues, and develop appropriate solutions or recommendations Make decisions in highly complex and multifaceted situations requiring solid understanding of business group's functional area or products, facilitate decision making and issue resolution, and support implementation of developed solutions and plans Collaborate and consult with members of the Business Execution team and team leaders to drive strategic initiatives Influence, guide and lead less experienced Strategy and Execution staff within the group Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations that require solid analytical skills, extensive knowledge of Business Execution, and understanding of marketing, delivering longer term and large-scale solutions Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on time Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing the workflows (as defined in Procedures) where necessary Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market, and mitigate risks Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership with the ability to present to senior executives across multiple business units

Requirements

5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
Ability to travel up to 10% of the time.
This position is not eligible for Visa sponsorship.
No relocation assistance available

Nice To Haves

Experience working in Marketing Execution functions, supporting the operational and analytical strategic delivery of marketing campaigns
Experience of marketing analytics with Adobe Audience Manager, Pega or other analytics tool used to inform marketing strategy and execution
Ability to prioritize and manage multiple workstreams, initiatives, and deliverables simultaneously
Strategic consultant with experience mapping out a strategic roadmap with marketing leadership
Experience with Salesforce

Responsibilities

Lead cross functional teams to strategize, plan, and execute a variety of programs, services and initiatives
Drive accountability for assigned initiatives, limit risk exposure, and create efficiencies as appropriate
Review strategic approaches and effectiveness of support function and business performance
Perform assessments through fact finding and data requiring creative approaches to solving complex issues, and develop appropriate solutions or recommendations
Make decisions in highly complex and multifaceted situations requiring solid understanding of business group's functional area or products, facilitate decision making and issue resolution, and support implementation of developed solutions and plans
Collaborate and consult with members of the Business Execution team and team leaders to drive strategic initiatives
Influence, guide and lead less experienced Strategy and Execution staff within the group
Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations that require solid analytical skills, extensive knowledge of Business Execution, and understanding of marketing, delivering longer term and large-scale solutions
Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies
Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design
Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on time
Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies
Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation
Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing the workflows (as defined in Procedures) where necessary
Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market, and mitigate risks
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership with the ability to present to senior executives across multiple business units