Marketing Associate

ByVerTek LLC • Boca Raton, FL

1d • Onsite

About The Position

To help us in our mission to professionalize and innovate telecom construction, ByVerTek is now seeking
a Marketing Associate. This is an opportunity to develop, execute and optimize online strategies, enhance brand presence and drive customer acquisition.

This position is a key ambassador to create content, develop internal marketing protocols and partner in sales lead generation. The Marketing Associate will have experience with digital marketing channels and a passion for creating engaging content. The ideal candidate for this role will be professional, creative and data driven.

Requirements

• Bachelor’s degree in marketing, communications or related field
• 2-5 years of experience in digital marketing, content creation and brand optimization
• Solid knowledge of SEO, content marketing, and social media strategies
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively
• Proficient in MS Office 365 (including SharePoint, Teams and advanced PowerPoint,), social media, CRM (Pipedrive is a plus) and Google Ads
• Creative thinker who is familiar with digital marketing tactics, planning & reporting
• Exceptional communication skills and be a concise, engaging and accomplished writer and presenter who can communicate professionally with individuals at all organizational levels
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Analytical skill set, with the ability to be data-driven in your approach and report on outcomes and results
• Ability to work effectively across different teams, departments, and third parties

Nice To Haves

• Experience with task management software (Wrike)
• Apple/MAC working experience
• Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders

Responsibilities

• Marketing Strategy: Develop and promote a deep understanding of ByVerTek’s value proposition and mission
• Consult with and learn directly from clients and business partners to identify messaging and positioning that will resonate with the telecom construction industry and our prospective customers
• Promote and develop marketing materials and branding protocols
• Campaign Development and Optimization: Develop and execute digital marketing campaign strategies across multiple channels including Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
• Conduct market research and competitor analysis
• Website & Content Management: Create and manage content for social media, company website, email, and blogs Manage website updates, landing pages, and ensure online content is accurate, on-brand, and optimized for search and user experience
• Set-up and produce meeting content and ensure branding consistency and protocols for PowerPoint and MS Teams
• Partner with IT to manage SharePoint platform and develop SOPs to streamline and secure content
• Analytics & Reporting: Track and report on key performance metrics (KPIs), campaign results, and ROI using tools like Google Analytics and CRM dashboards
• Create regular reporting showcasing campaign performance, insights and recommendations, performance marketing and conversion rate metrics
• Review data to identify trends, opportunities, and areas for improvement across all marketing channels
• Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices and onboard and orient new hires to utilize company marketing protocols for e-signatures, letterhead, and social media
• Positive Collaboration: Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results and training
• Privacy and Security: Protect the security and privacy of ByVerTek and its customers
• Marketing PR Strategy: Support the development and execution of a Public Relations strategy and create press releases
• Social Media: Maintain and grow the company presence across major social platforms
• Manage SEO/SEM to maximize rankings and traffic
• Reputation Management: Monitor and respond to online reviews, customer comments, and company ratings across review and recruiting platforms
• Compliance: Ensure all marketing content adheres to brand guidelines and industry regulations

Benefits

• Paid Vacation and Paid Sick Time
• Eleven (11) Company-observed Holidays per year
• Medical insurance
• Dental insurance
• Vision insurance
• Company-paid Short-term disability coverage and Basic Company Paid Life/AD & D insurance
• Voluntary Life insurance coverage for employees and their families
• Voluntary Long-Term disability coverage
• Supplemental benefits plans to assist with out-of-pocket expenses
• Flexible Spending accounts
• 401K
• Company Bonus Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level