Marketing Associate

Entrata•Lehi, UT

2d•$26 - $28

About The Position

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions. Assist with account-based marketing initiatives. Help ensure that all field marketing-related activities have a plan and a process, and that all logistics are completed.

Requirements

Strong written and verbal communication skills
High level of professionalism and empathy when interacting with customers
Understand the basic functions of ChatGPT
AI Integration: Proactively leverages company-approved GenAI tools to automate routine tasks and accelerate high-value deliverables.
Strategic Oversight: Functions as the "Human-in-the-Loop," taking full accountability for auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.
Data Governance: Adheres strictly to AI security protocols, ensuring no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.
Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.

Responsibilities

Support the execution of Account-Based Marketing (ABM) campaigns by helping build and manage target account lists, segments, and audience criteria
Assist in coordinating personalized, multi-channel campaigns across email, digital advertising, and sales outreach for key target accounts
Monitor and report on engagement from target accounts using platforms like Domo, identifying trends and surfacing insights to improve campaign performance
Partner with sales and SDR teams to track account activity, support follow-up efforts, and ensure alignment between marketing campaigns and sales outreach
Conduct research on target accounts, industries, and key stakeholders to inform personalization and messaging within ABM programs.
Professionalism and with customer-facing engagements.
Understanding ideal customer profiles.
Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
Maintain professional interaction with internal and external stakeholders
Ability to work in a fast-paced and high-stress environment