Marketing Associate (North America) - Engine by Starling

Starling • New York, NY

2d • Hybrid

About The Position

We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS - especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.

Requirements

• 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
• Experience supporting events and external-facing marketing programs
• Hands-on experience with marketing automation and CRM tools (HubSpot preferred)
• Strong understanding of digital marketing, campaign operations, and field marketing
• Detail-oriented, organised, and comfortable managing multiple projects simultaneously
• Strong communication skills and the ability to collaborate across teams and functions
• Ability to occasionally travel within North America for events or team meetings

Nice To Haves

• Familiarity with the financial services industry (banking, consulting, fintech) is a plus.

Responsibilities

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.
• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.
• Coordinate regional content needs
• Support content localisation, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages,l templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.
• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

Benefits

• Medical, Dental, and Vision insurance plan options
• 401(k) with company match of 100% of the first 4%
• Company-paid Long-Term Disability, and Life and AD&D insurance
• Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
• 20 days annual vacation PTO and 11 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees