Marketing Associate

Copper • Berkeley, CA

1d • $85,000 - $100,000 • Onsite

About The Position

At Copper, we’re reinventing home appliances for an electrified future. Our flagship Charlie range pairs high-performance induction with integrated energy storage to make the switch from fossil fuels a no-brainer. We’re a small, fast, collaborative team that ships, learns, and iterates quickly.
As Marketing Associate, you will be instrumental in broadening our marketing funnel and analyzing the results to build our list of winning marketing tactics, iterate on promising work, and deepen our knowledge of the customer journey.
You’ll support contacts’ journey to becoming customers (“cooks” in Copper parlance): building brand awareness, generating and nurturing leads, and converting them into cooks.
No day will be the same: one day you’ll be at a video shoot with a cook and the next, you’ll be collaborating with our design team to create ads and emails to encourage prospects to make the switch to induction with Copper. At least once a week, you’ll get to taste delicious food being made at HQ because our team is passionate about product testing!
In addition to the marketing team (our CMO and the marketing manager you’ll report to), you’ll also work closely with our business development team to support our multifamily, channel partner, and retail business, shaping how we engage with and serve these audiences.

This is an ideal role for a junior marketer who has a passion for climate tech and building community, and wants to expand their skillset across the art and science of marketing.
We value diversity and are committed to building a team that reflects a wide range of backgrounds, experiences, abilities, and perspectives. We’re especially focused on fostering an inclusive workplace where everyone can contribute to our shared mission.

Requirements

• Self starter: You’re eager to dig into a project and get as far as you can without asking for assistance. “I haven’t done that before, but I’ll figure it out” is something you should feel comfortable saying.
• High emotional intelligence: This role will be interacting with people from different generations, backgrounds, and cultures regularly. You should be highly empathetic and able to connect with a variety of people.
• A love of storytelling: You’re plugged into the latest marketing communications channels and understand how to best present stories on each. Storytelling is a large part of our marketing strategy, whether it’s telling the story of how an elderly couple finally treated themselves to a nice, new appliance or why batteries are critical to grid stability and energy security.
• Strong writing and communication skills: This goes hand in hand with a love of storytelling. We are a small team so internal communication is also a critical skill you should possess or be eager to hone.

Responsibilities

• Day-to-day social media contact
• Tracking marketing metrics across our website, multifamily, channel partner, and retail channels
• Internal management of paid media workstreams
• On-site support for events
• HubSpot work: creating emails and segments, troubleshooting workflows, etc.
• Support direct mail program
• Support on business development, channel partner, and retail activities when additional capacity is needed

Benefits

• We cover 100% of the premiums for our employees and 50% of the premiums for their dependents on our base plans for medical, dental, and vision insurance.
• We offer a 401(k) plan for employees to contribute to, in addition to many other benefits.
• Every employee, regardless of gender identity or expression, is eligible for 16 weeks of paid parental leave after three months of employment (eight weeks through Channing Copper and eight weeks CA Paid Family Leave).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed