Marketing Associate I

Human Kinetics • Champaign, IL

9d • $36,000 - $49,000 • Hybrid

About The Position

The Marketing Associate I supports the marketing team in implementation of marketing and publicity campaigns. This includes oversight of promotional copy development, preparing and facilitating projects with the marketing graphic design team, maintaining and updating the website, coordinating email campaigns, and assuming responsibility for other special marketing projects as assigned.

Requirements

• Bachelor’s degree in marketing, advertising, business, English, journalism, or another communications-related field required.
• Previous experience in office environment, preferably an internship in a marketing or business-related field.
• Accountability
• Adaptability
• Attention to detail
• Computer literacy
• Continuous learning
• Functional expertise and usage
• Initiative
• Planning and organizing
• Quality orientation
• Stress tolerance
• Written communication
• Integrity
• Resourcefulness
• Effort
• Respect
• Teamwork
• Stewardship

Nice To Haves

• Knowledge in physical activity fields, kinesiology, and/or exercise science is a plus.
• Conceptual thinking
• Innovation orientation
• Oral communication
• Sociability and networking

Responsibilities

• Set up and regularly update deadlines and task assignments in project scheduling database.
• Participate in marketing meetings to gather information about upcoming products, making note of key areas to emphasize in marketing copy.
• Manage the copy development process, either by drafting marketing copy or by working with freelance copywriters when needed; formatting copy according to appropriate guidelines; and coordinating the routing and approval process in a timely manner.
• Develop, upload, and maintain content on the website, including sections or content that is initially loaded by others. This function includes creating product pages, excerpts, articles, banner ads/promotional images, video clips, and sample pages; making sure all content is appearing properly; and ensuring links are functioning as needed.
• Set up and test special promotional offers on the website.
• Identify and resolve issues related to products featured on external vendor websites.
• Manage standard email campaigns including audience and content selection and coordinate approval process before deployment; serve as second proofer on other campaigns, checking all links and overall consistency.
• Lead project implementation process for projects ranging from catalogs to ads (print and digital) by gathering appropriate copy and content, preparing project for submission or creating project as needed, and facilitating routing/proofreading process.
• Work cooperatively with marketing managers and marketing graphic designers to create functional and attractive marketing pieces.
• Support social media efforts by creating supplemental content and assisting with content posting and advertising as requested by marketing managers.
• Support development of video and podcasts as requested, which may include pre- and post-production tasks.
• Coordinate special projects as assigned and promptly and efficiently assist with miscellaneous tasks that arise.
• Build market-specific knowledge in at least one sector (consumer-based, academic, and/or professional) and manage tasks and projects that primarily serve that market

Benefits

• Our compensation philosophy is to value the contributions of all HK employees and to reward exceptional performance exceptionally. To do that, we provide a standard increase to all HK staff, and we award merit increases and bonuses to people who make extraordinary contributions to the work we do.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level