Marketing Assistant

South Florida Business Law Group • Miami, FL

5d

About The Position

Are you interested in a career in marketing with upward mobility and an opportunity to learn from experts in the industry? We’re in search of a dynamic marketing coordinator to support our senior staff in accomplishing our marketing objectives. An excellent fit for this position is a team player who is a dynamic thinker with creative ideas. We welcome applicants with excellent project management skills, a knack for innovation, and a proven track record of success.

Requirements

• Education and/or experience equivalent to a bachelor’s degree
• 2+ years of experience in one or more of the following:
• Client intake or client services (law firm, professional services, or healthcare preferred)
• Marketing coordination or execution
• Inside sales or consultative sales
• Proven ability to:
• Qualify and screen inbound leads
• Ask structured intake questions
• Assess urgency and motivation
• Identify fit vs. non-fit prospects
• CRM experience (Lawmatics strongly preferred; HubSpot/Salesforce acceptable)
• Comfortable with high-volume phone work and follow-ups
• Able to handle sensitive conversations with empathy and professionalism

Responsibilities

• Client Intake & Lead Qualification Respond to inbound leads within 10 minutes (yes, we track this)
• Qualify and screen potential new clients using structured intake questions
• Identify urgency, motivation, legal issue fit, and potential conflicts for attorney review
• Schedule qualified leads for initial consultations—quickly and accurately
• Ensure every person who contacts the firm is helped (consultation, referral, or resources)
• Manage the full pre-engagement glidepath to improve show-up rates
• Prepare attorneys or sales staff with complete intake information
• Prepare engagement agreements and follow up for signature and payment
• Re-engage no-shows, non-signers, and leads who weren’t ready yet
• Execute GAS (goodwill) calls to former clients
• Assist with the execution and approval of digital, print, and social media marketing
• Maintain clean, accurate CRM data (Lawmatics preferred)
• Track and report marketing KPIs
• Coordinate with third-party marketing vendors
• Research and schedule local networking and community outreach events
• Support the firm’s Strategic Marketing Plan
• Gather KPIs for Weekly Marketing Meetings with the CMO
• Researching, identifying, and coordinating local marketing and business development opportunities , including:
• Community events
• Professional networking groups
• Industry-related functions
• Chamber of Commerce and association events
• Registering, scheduling, and attending in-person networking events on behalf of the firm
• Representing the firm professionally at events to:
• Build awareness of the firm’s services
• Develop referral relationships
• Drive qualified leads back to the firm
• Serving as the on-site point person for:
• Firm-sponsored events
• Community outreach initiatives
• Educational or promotional appearances
• Coordinating event logistics, including:
• Registration and scheduling
• Marketing materials and signage
• Follow-up lists and post-event reporting
• Capturing contact information from prospects and referral partners and ensuring:
• Timely CRM entry
• Proper source attribution
• Structured post-event follow-up
• Working with attorneys, firm leadership, and marketing vendors to align event strategy with the firm’s overall marketing plan.
• Tracking and reporting event ROI, including:
• Leads generated
• Referrals initiated
• Consultations scheduled
• Maintaining a consistent, professional brand presence at all events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level