Marketing Assistant - (U.S. Based - Remote)

Lyrasis

13d•Remote

About The Position

The Marketing Assistant is a detail-oriented and creative role, serving as a key partner to the Marketing and Communications Team under the direction of the Senior Director. The role will help transform team operations towards more strategic and integrated marketing and campaigns that showcase Lyrasis's value across 24+ solutions serving the library, museum, and cultural heritage communities. This is an ideal role for someone who thrives on variety, loves bringing order to complexity, and wants to grow their marketing skills across multiple disciplines while contributing to a mission-driven nonprofit organization.

Requirements

1-3 years of marketing experience or a Marketing degree (internships, academic projects, or relevant volunteer experience count).
Basic understanding of social media marketing, content marketing, and digital marketing and measurement of marketing KPIs.
Exceptional organizational skills and attention to detail.
Strong written and verbal communication abilities, including the ability to write short (social captions, blog posts, emails) and help with long form (white papers, reports, guides) marketing content and edit and summarize the work of others.
Ability to manage multiple projects simultaneously and meet deadlines.
Adept at process improvement and how to document.
Proven ability to learn new software tools and systems quickly.
Demonstrated commitment to DEIA principles and inclusivity.

Nice To Haves

Experience designing and coordinating multi-channel marketing campaigns.
Familiarity with project management tools (Smartsheet experience a plus).
Experience in nonprofit, library, education, or mission-driven sectors.
Collaborative spirit and enthusiasm for working on a small remote team.
Demonstrated ability to connect the strategic big picture with tactical details.

Responsibilities

Translate marketing plans into action by helping to orchestrate the execution of integrated campaigns across social media, content, design, website, and events.
Coordinate with team members across functions to ensure campaigns launch smoothly and on schedule.
Track campaign performance and help prepare regular marketing reports for sharing with stakeholders and to inform Marketing decisions.
Brainstorm direction and help write and edit audience-focused social, blog, email, newsletter, and other forms of content in collaboration with the Sr. Content Writer and the rest of the Marketing and Communications team.
Identify opportunities to streamline workflows and improve team efficiency.
Help optimize our marketing operations systems, including Smartsheet.
Document processes and create templates that make the team more effective.
Help the Senior Director and MarComm Team execute on strategic initiatives.
Balance big-picture thinking with meticulous attention to detail.
Contribute creative ideas that make campaigns more impactful and engaging.
Help foster cross-functional collaboration.