Head of Marketing - U.S. (Remote)

Deligo Vision TechnologiesBoston, NY
2dRemote

About The Position

Deligo is a leader in visual AI self-checkout for the convenience retail industry, trusted by global brands like Compass, Sodexo, Marks & Spencer, and Spar. We build advanced visual AI — developed by a top-notch machine learning team — to recognize food and retail items instantly. No barcodes, no manual scanning. Just place your items and tap to pay — it’s that simple. The result: a magical experience that improves everyday lives by saving time standing in checkout lines. But this isn’t just exceptional tech: We are a tight-knit team of curious, passionate and ambitious builders who take pride in our craft and value trust in everything we do. If you’re looking to join a rocket ship and help redefine the future of AI-powered checkout, we’d love to meet you! 🚀 Role at a glance Deligo has already proven we can win — with real traction, a standout product, and strong operational foundations across multiple international markets. Now we’re bringing that momentum to the U.S., and marketing will play a big role in how fast we scale. As Head of Marketing – U.S. , you’ll be our first marketing hire in the region and the person who builds the U.S. marketing engine from scratch. You’ll define how Deligo shows up in-market — from positioning and narrative, to demand generation and events, to the content and materials that help Sales win enterprise deals. You’ll work closely with leadership, Sales, and Product to shape our go-to-market strategy and create a repeatable marketing motion that drives pipeline and builds category leadership in convenience retail. This is a hands-on, high-ownership role for someone who loves building: setting the strategy, running experiments, and doing the work themselves until it’s time to scale a team.

Requirements

  • 8+ years of B2B marketing experience, with at least 2+ years in a leadership role or as a foundational early-team marketer
  • You’ve built (or significantly shaped) a marketing function at a seed to Series B startup or helped launch a new product line, and you have a track record of driving growth
  • You’re strategic and hands-on: you can define the plan, but you’re also happy writing copy, building campaigns, analyzing performance, and iterating quickly
  • Strong positioning instincts: you can simplify technical products into clear messaging and stories that resonate with different audiences
  • Analytical and performance-driven: you think in funnels and metrics, and you’re comfortable running experiments and adjusting based on results
  • Comfortable working closely with Sales: you understand pipeline, enablement, and how marketing supports deal progression in enterprise contexts
  • Cross-functional and collaborative: you partner effectively with Product, Sales, Customer Success and leadership to build a cohesive customer experience
  • Entrepreneurial and adaptable: you thrive in ambiguity, take ownership, and move fast without needing heavy structure

Nice To Haves

  • Experience with enterprise buyers, long sales cycles, and multi-stakeholder decision-making is a big plus

Responsibilities

  • Own positioning and messaging for the U.S. market: develop clear, compelling narratives by segment and persona, and ensure consistency across Marketing, Sales, Product and Customer Success
  • Build a deep understanding of the convenience retail ecosystem and buying journey — how retailers think, what problems they care about, and what drives decisions
  • Design and execute demand generation programs that produce marketing qualified leads and support enterprise sales cycles
  • Build and run outbound lead generation through targeted email campaigns and LinkedIn outreach in line with the go-to-market strategy
  • Lead the events strategy: drive Deligo’s presence at industry conferences, trade shows and hosted meetups to increase visibility and generate pipeline
  • Launch and optimize paid online marketing across channels like LinkedIn, Google Ads, retargeting, and relevant industry media partnerships
  • Build a content engine: create and oversee content that educates and converts (blogs, one-pagers, white papers, videos, case studies) across top, middle and bottom of funnel
  • Create and maintain sales enablement materials (decks, product sheets, battle cards, ROI calculators, integration documents, competitive analyses) so Sales always has what they need to win
  • Develop customer and partner enablement assets that help champions sell Deligo internally and help channel partners pitch and support the product effectively
  • Build the foundations of a scalable marketing function: KPIs, reporting, tools, workflows, experimentation cadence — and eventually, the team

Benefits

  • A rare opportunity to build U.S. marketing from scratch at a key moment in Deligo’s growth
  • Real strategic influence: you’ll shape U.S. positioning, go-to-market, pipeline generation and brand presence
  • High-impact early leadership role with visible ownership and long-term growth potential
  • Competitive compensation package including equity, aligned with your level of experience and contribution
  • A high-caliber team that cares deeply about craft, trust, and building something meaningful
  • Team events, offsites, and annual retreats in exceptional locations
  • Flexible setup: remote within the U.S., with travel for events, customers and team meetings, and occasional time with the team in our Budapest and U.S. offices
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