Marketing Assistant

Western Lehigh Services & TransportAllentown, PA

About The Position

The Marketing Assistant focuses on creating and executing marketing campaigns, analyzing market trends, and improving brand awareness across various channels. The Marketing Assistant will focus on the tactical execution and implementation of specific tasks, reporting their progress to the manager.

Responsibilities

  • Assist with managing, monitoring, preparing and facilitating all company social media platforms including but not limited to Facebook, LinkedIn, Instagram, and any other chosen by management.
  • Assists with the company video and photography procurement from the field, editing and creating content.
  • Develop and disseminate marketing messages and promotions with visual support among all media platforms.
  • Assists with website updates and blogs as necessary.
  • Assists with marketing print initiatives including direct mail and sales collateral.
  • Assists with the flow of customer leads and assists with sales initiatives that require customer selection and communication.
  • Assists with the supply yard office as needed.
  • Assists with apparel and promotional initiatives
  • Perform other duties as assigned.
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