Marketing and Sales Research Director
About The Position
WBRE/WYOU has an opening for an experienced Market & Sales Research Director based in the Wilkes-Barre/Scranton OR Harrisburg-Lancaster-York area. The position will oversee audience measurements for both the broadcast and digital platforms. This is not a remote position and must report to either the Wilkes-Barre or Harrisburg location 5 days a week. Overseeing, analyzing and maintaining all research information and functions from Comscore, Ad Impact, Marshall Marketing, Wide Orbit Media Sales, Adobe Analystics and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings, trends and analysis, ratings successes and challenges The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings. Create compelling presentations that reinforce the marketing power of all the stations' media platforms Enter audience data (ratings and impressions for various demos) in WOMS for local/syndicated programming Providing monthly ratings reports and analysis after publication of new data Providing positioning pieces that help the sales process Prepare inventory and performance reports for sales managers within deadlines Gather campaign data for proof of performance presentations for Sales & Marketing clients Manage local digital campaign operations Communicate with corporate digital ad operations to maintain campaign effectiveness Other projects as assigned by management Requirements & Skills: Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Ad Impact, Adobe Analytics and other comparable software Ability to work under pressure and meet tight deadlines Problem-solving and deductive reasoning skills Clear and concise communications both through writing & presentation skills Organizational skills for daily responsibilities & special projects for sales and marketing team Knowledge of media campaigns through linear and digital platforms Comfortable presenting alongside a team of account executives and Management on key client meetings Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT) #LI-Onsite Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Requirements
- Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
- Minimum of 2-3 years of media research experience
- Knowledgeable about media related software including Wide Orbit, Ad Impact, Adobe Analytics and other comparable software
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Responsibilities
- Overseeing, analyzing and maintaining all research information and functions from Comscore, Ad Impact, Marshall Marketing, Wide Orbit Media Sales, Adobe Analystics and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales, News and Promotions departments.
- Compiling and distributing relevant ratings, trends and analysis, ratings successes and challenges
- Active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
- Create compelling presentations that reinforce the marketing power of all the stations' media platforms
- Enter audience data (ratings and impressions for various demos) in WOMS for local/syndicated programming
- Providing monthly ratings reports and analysis after publication of new data
- Providing positioning pieces that help the sales process
- Prepare inventory and performance reports for sales managers within deadlines
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Manage local digital campaign operations
- Communicate with corporate digital ad operations to maintain campaign effectiveness
- Other projects as assigned by management
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What This Job Offers
Job Type
Full-time
Career Level
Director
