Sales and Marketing Director

Women's Imaging Specialists • Alpharetta, GA

6d

About The Position

Top-rated women's medical imaging organization is seeking a Sales and Marketing Director to join our teams in GA and AL. Women's Imaging Specialists currently has 17 physical locations in GA and AL that provide state-of-the-art 2D / 3D diagnostic medical imaging services specializing in digital mammography, breast ultrasound, and bone density testing. And, we are growing quickly! The ideal candidate will possess strong leadership skills, a strategic mindset, and a proven track record in developing organic growth, strategic expansion, and business development. This role offers the opportunity to shape sales and marketing strategies, manage our company's focus and vision for women's healthcare, and foster long-term customer relationships in a fast-paced, innovative environment. The Sales & Marketing Director will play a pivotal role in expanding our market presence and ensuring customer satisfaction through effective management and targeted outreach initiatives.

Requirements

• Bachelor’s Degree in Marketing or Business Administration
• Proven experience in sales, management, and business development within a B2B environment, working closely with Marketing Executives
• Strong background in healthcare services, preferably women's healthcare. Imaging services are a plus
• Proven records of organization with sales reporting and navigating sales platforms
• Excellent negotiation skills with the ability to close high-value deals effectively.
• Demonstrated leadership capabilities with experience managing a diverse team
• Strong analytical skills for interpreting sales data and market insights to inform strategy.
• Exceptional customer service orientation with a focus on building long-term client relationships.
• Effective communication skills for engaging stakeholders at all levels of the organization.
• Ability to adapt quickly to changing market conditions and technological advancements.
• This position is ideal for a strategic thinker who is passionate about driving business success through innovative sales approaches and exceptional leadership qualities.

Responsibilities

• Develop and execute comprehensive sales strategies to achieve company growth objectives for women's healthcare imaging services. This includes developing and nurturing organic growth amongst the current customer base as well as identifying and developing new relationships and opportunities within the community.
• Conduct market analysis and competitive assessments
• Lead, motivate, and manage the Provider Liaison team to meet or exceed sales and marketing targets through coaching, training, and performance management.
• Cultivate and maintain strong relationships with key clients, prospects, and industry partners to expand business opportunities.
• Oversee outside sales efforts, including prospecting, networking, and conducting presentations to potential clients.
• Manage B2B sales and marketing processes by negotiating contracts, closing deals, and ensuring customer satisfaction.
• Track performance KPIs related to sales and marketing activities, analyze data trends, and generate reports for strategic decision-making.
• Develop campaigns that support lead generation and brand awareness.
• Identify new market opportunities by analyzing industry trends, competitor activities, and emerging technologies.
• Lead business development initiatives to expand into new markets or verticals.
• Provide analysis on sales and marketing performance metrics and recommend improvements for continuous, organic growth.
• Collaborate with cross-functional teams on projects, as needed
• Educate referral sources on services, access points, and clinical differentiators.
• Support patient retention strategies and satisfaction initiatives.
• Ensure all marketing and sales outreach activities comply with healthcare regulations, including HIPAA, Stark Law, Anti-Kickback Statute, and other applicable federal and state regulations.
• Maintain documentation of outreach and promotional activities as required

Benefits

• Medical, Dental, Free Vision – Company pays 75% of the insurance premium for the EE
• $50,000.00 Life Insurance at not cost
• Critical Care, Accident, Short Term Disability, Pet Insurance
• 401(k) – match up to 4%
• PTO accrual, 80 hours year 1 and 100 year 2 and 120 hours year 3 and beyond

What This Job Offers

• Job Type: Full-time
• Career Level: Manager