Marketing and Sales Director
About The Position
This position leads the community's marketing and sales program, focusing on achieving optimal resident occupancy through creative and effective strategies. The role involves building and nurturing relationships with local community professionals to maximize referral sources and collaboration opportunities. Key responsibilities include promoting a positive social media presence, overseeing various marketing channels (paid advertising, digital platforms, traditional outreach), and bridging the gap between marketing and sales to generate leads, foster customer relationships, and drive revenue. The director is also responsible for delivering exceptional tours to prospective residents, implementing follow-up strategies, and managing the Customer Relationship Management (CRM) tool to optimize sales and marketing efforts.
Requirements
- Minimum of 3 years of previous sales, marketing, or community outreach required
- Must hold valid driver’s license with driving record in good standing
- Exceptional communication and interpersonal skills
- Ability to analyze market trends and make data-driven decisions with strong closing skills
Nice To Haves
- Associates Degree preferred
- Prior Assisted Living experience preferred
Responsibilities
- Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
- Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
- Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
- Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
- Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
- Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
- Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
- Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts
Benefits
- Advancement and professional growth opportunities
- Comprehensive medical, dental, and vision benefit packages
- EAP & Maven family planning program
- 401(k) with biweekly employer match
- Outside-In Employee Referral Program
- Intentional work-life balance supported with competitive Paid Time Off
- Self-service payroll & tools (Paycom)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
