Marketing and Sales Data Analyst

Centria Healthcare•Farmington Hills, MI

20h•$70,000 - $750,000

About The Position

The Marketing and Sales Data Analyst plays a critical role in advancing Centria’s growth strategy by providing clear, actionable insights for our Marketing and Sales teams. This individual analyzes lead acquisition, conversion trends, marketing channel performance, and sales effectiveness to help optimize how we attract, convert, and retain clients across our markets. This role requires a strong understanding of digital marketing platforms (e.g., Meta Ads, Google Ads), analytics tools, and CRM systems such as Salesforce. The Analyst works closely with the Vice President of Marketing (primary reporting line) and the Vice President of Sales (dotted line) to build dashboards, identify areas of opportunity, and inform data-driven decisions that influence revenue growth, cost effectiveness, and lifetime value.

Requirements

Bachelor’s degree in Business, Marketing Analytics, Data Science, Finance, Statistics, or a related field.
At least 2 years of experience in a data analyst role focused on marketing, sales, revenue analytics, or business performance.
Experience extracting and analyzing data from Salesforce or comparable CRM platforms.
Proficiency in Excel (advanced formulas, pivots, modeling), SQL querying, and Power BI dashboarding.
Ability to interpret trends in both qualitative and quantitative data and communicate insights in a consumable, visual format.
Demonstrated experience translating data into actionable recommendations tied to business goals.
Strong communication, stakeholder partnership, and cross-functional collaboration skills, with a desire to improve processes and outcomes.
Working knowledge of laptop/desktop PC
Proficiency in Microsoft Suite (Word, Excel)
Proficiency in G Suite (Gmail, Drive, Docs, Sheets, Google Meet)
Strong knowledge of digital marketing analytics, including Google Analytics, Google Ads Manager, and Meta Business Suite.

Nice To Haves

Experience in healthcare, payor-driven markets, or multi-location service organizations.
Familiarity with API connections, marketing attribution tools, or call-tracking platforms.
Understanding of statistical modeling or predictive analytics related to customer acquisition, forecasting, or churn.

Responsibilities

Analyze digital marketing and advertising data to identify cost-efficient lead generation strategies (Google Ads, Meta Ads, SEO/SEM, organic efforts, etc.).
Own marketing and sales funnel performance reporting, including lead volume, cost per evaluation, cost per start, conversion rate analysis, and cost per client acquisition.
Evaluate client retention, churn risk indicators, and lifetime value to help inform strategic planning.
Pull and interpret performance data from Salesforce and other CRM/business systems to inform sales pipeline trends, forecast opportunities, and identify barriers.
Build and maintain dashboards and automated reporting in Power BI and other visualization tools to support organizational decision-making.
Provide summary reports and data-driven recommendations to marketing and sales leadership to influence spend allocation, targeting strategies, staffing priorities, and market expansion decisions.
Collaborate with Marketing, Sales, and Operations to ensure consistent tracking methods, data accuracy, and transparency on KPIs.
Participate in tool evaluations and support the adoption of measurement enhancements across the marketing and sales tech stack.
Support ad hoc analysis requests with high attention to detail, accuracy, and internal customer service.
Compliance with Centria’s Code of Conduct, policies and procedures, and Federal and State laws.
Responsibility to report violations of Company policies or the Code of Conduct.