Marketing and Revenue Ops GTM Sr. Director

Wellhub•New York, NY

29d•$172 - $215•Hybrid

About The Position

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Marketing and Revenue Ops GTM Sr. Director to our Marketing Ops team in New York, US! The Sr. Director of B2B Marketing and Revenue Ops GTM is the senior leader responsible for designing, managing, and optimizing the go-to-market ecosystem (inbound and outbound) that drives our revenue growth. You will elevate the Go-to-Market function by identifying opportunities to improve conversion through new technologies, automations, and activating data for better segmentation and personalization, ensuring streamlined processes and that our technology stack is highly integrated and governed by robust data infrastructure. This role operates at the intersection of process design, data analytics, and core technology (CRM, Marketing Automation, Sales Engagement, Data Enrichment and other tools). You will lead the strategic alignment across Marketing and Sales, serving as the architect of the GTM motion and providing executive direction to the technical teams (Data/Analytics and MarTech/Engineering) to ensure all systems support the designed strategy and process. Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

GTM Strategy: Year of relevant experience designing and optimizing B2B SaaS GTM motions and marketing and sales methodologies. Proven ability to define and communicate a long-term technical strategy that supports company revenue goals.
Process Design: Expert-level ability to map, document, and manage complex, cross-functional business processes.
Engineering Mindset: A fundamental desire to solve business problems with elegant, scalable, and technically sound automation solutions
Communication: Excellent communication and influential relationship skills for managing senior stakeholders.
Language: Fluent English is mandatory.
Cross-Functional Communication: Ability to translate complex technical requirements into clear, actionable business language for non-technical VP/C-Level stakeholders.
Experience: Proven experience in a highly technical RevOps, MarTech, or GTM Engineering role, preferably within a B2B SaaS environment.
GTM Tech Stack Acumen: Proven years of experience with hands-on deep familiarity with the interplay between Marketing Automation, Sales Engagement, CDP, and BI tools.
Strong conceptual understanding of how core GTM systems (CRM, MAP, CDP) function, their limitations, and their optimal configuration-no programming or advanced scripting is required, but you must understand the implications of technical decisions.
Tool Proficiency: Experience working deeply with a modern CRM (e.g., Salesforce, HubSpot) and BI tools (e.g., Tableau, Looker) to extract and interpret business performance data.
Data Literacy: Advanced analytical skills with a deep understanding of revenue metrics and how data should be structured to answer business questions.

Responsibilities

Strategic Leadership & Architectural Oversight:
Vision & Strategy: Define the multi-year vision and technical roadmap for the GTM technology stack, focusing on scale, integration, and security.
Cross-Functional Alignment: Serve as the primary technical partner to VP-level leaders in Sales and Marketing, translating their business needs into scalable technical and processes solutions and requirements.
Advanced Revenue Automation:
Process Optimization: Partner with Sales and Marketing leaders to identify manual, high-volume tasks and collaborate with technical teams to design innovative technical solutions to automate them, significantly boosting productivity.
Growth Experiments: Rapidly prototype, implement, and measure the impact of GTM experiments (e.g., new lead scoring models based on intent, personalized outreach triggered by engagement signals).
Automation Design: Design sophisticated, scalable workflows for critical revenue processes, including high-speed lead routing, territory assignment, automated data enrichment, and signal-based sales notifications.
Data Governance: Define required metrics and their definitions, working with Data and Technical teams to ensure necessary events and attributes (firmographics, contact info, engagement and intent data) are being captured in real-time, clean, and consistent way, flowing seamlessly across all GTM tools.
AI & Innovation: Act as the team's primary evangelist for AI in Revenue; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics.
Technical Management and Resource Alignment:
Dotted-Line Management: Provide guidance, prioritization, and mentorship to the Data & Analytics Manager and the MarTech/Engineering Specialist, ensuring their projects deliver maximum impact to the revenue engine.
Prioritization: Establish a structured intake and prioritization process for all GTM technology requests, balancing reactive support with proactive, strategic project work.
Resource Allocation: Ensure the technical resources under your purview are focused on high-leverage projects that directly influence pipeline velocity and conversion rates.

Benefits

WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

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