Marketing and Licensing Specialist

Boxercraft Inc.•Mableton, GA

11d•Hybrid

About The Position

The Marketing and Licensing Specialist is responsible for executing Boxercraft’s digital marketing presence, overseeing tradeshows and events, and serving as the main point of contact for licensing administration. This role supports the brand’s vision and business goals through strong marketing execution, cross-team collaboration, and licensed partnerships. The ideal candidate is self-motivated, organized, and able to work both independently and collaboratively. Limited travel may be required. This is a full-time, hybrid position in Mableton, GA.

Requirements

Bachelor’s degree in a related field, or equivalent combination of education and relevant experience
2–4 years of experience in administrative, marketing, or related roles
General understanding of marketing and licensing concepts
Working knowledge of digital marketing fundamentals, including email, social media, content, SEO, and paid advertising
Experience managing and creating content for social media platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
Strong copywriting skills for social media, email campaigns, and web content
Familiarity with email marketing platforms (e.g., Klaviyo)
Understanding of SEO principles and best practices
Ability to analyze and report on performance using analytics tools (e.g., Google Analytics, platform insights, dashboards)
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
Highly organized with strong attention to detail and follow-up skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Self-directed and able to work effectively with minimal supervision
Collaborative team player with the ability to lead when needed
Professional, courteous, and respectful communicator
Accountable, trustworthy, and results-driven with a proactive mindset.

Responsibilities

Manage and optimize all digital marketing channels, including website (D2C & B2B), social media, and email marketing.
Collaborate with the Creative Marketing Manager to develop marketing assets.
Partner with Sales, Product Development, and Creative teams to support catalogs, style guides, and marketing collateral.
Track PR coverage and build relationships with relevant media and industry contacts.
Manage, analyze and update Paid Ads across all applicable mediums
Serve as the primary project manager for all Boxercraft events and tradeshows.
Coordinate with Sales, Product Development, and Marketing on booth design, product selection, and messaging.
Manage event logistics including merchandising, samples, shipping, badge scanners, and timelines.
Work with the Creative Director to ensure all promotional materials are prepared and organized.
Represent the brand at events by engaging with current and prospective customers.
Act as the main point of contact for licensors and licensees.
Manage artwork approvals and ensure compliance with all licensing and brand guidelines.
Coordinate the approval process between Boxercraft, Recover, and licensors.
Oversee royalty reporting and licensing administration.