Marketing and Events Coordinator

Grassroots Analytics•Washington, DC

77d•$59,000 - $72,000•Onsite

About The Position

The Marketing and Events Coordinator will be a critical member of the growing Marketing team at GA, with opportunities to both receive direct mentorship and create a unique growth path. They will have a hand in shaping and maintaining the voice of GA across internal and external materials, building our industry market share, and developing a new era of our company identity – so creativity and flexibility are key qualities we’re looking for!

Requirements

Event planning experience with an emphasis on logistics
1-3 years’ experience in marketing or sales
Strong professional writing skills with demonstrated experience adapting to multiple voices and audiences
Exceptional attention to detail and passion for quality assurance
Comfort and facility with data tracking and analytics
Curiosity, comfort asking questions, and willingness to be wrong

Nice To Haves

Comfort with video editing tools (eg CapCut, Premier Pro, DaVinci)
Experience in:
Software/SaaS marketing and product markets
Paid media outside of social media
Political campaigns or in-house nonprofit work
Administrative work or executive support
Experience with professional social media strategy
Educational background or coursework in business marketing

Responsibilities

Event Coordination and Promotion
Own the creation and execution of at least one large-scale annual training event
Including logistics, venue, invites and attendance, run-of-show, presenter management and guidance, onsite coordination, and follow-up
Develop and project-manage other campaign trainings and professional development opportunities led by our in-house experts
Collaborate with marketing, product, and sales leadership to best plan and leverage GA staff’s conference attendance
Social Media Content Strategy
Ideate, create, and edit social media content, including audio and video content, for multiple channels
Curate, post, and analyze performance of social media and other marketing content
GA Product Marketing Strategy and Support
Contribute to one-pagers, conference resources, and other offline marketing materials for sales support
Maintain awareness of relevant industries, competitors, and partners
Understand the core function and unique selling points of all GA products to inform marketing and sales support
GA Brand Marketing Strategy and Support
Contribute to thought leadership promotion across online and conference spaces
Collaborate with the Design team to maintain a consistent image of GA materials
Understand the core function of all GA teams to inform marketing of our work and expertise
Support internal marketing efforts and feedback flows
Client Relationship Support
Support client relationship management and growth in collaboration with vertical leads
Support End of Year client communications