Marketing and Communications Specialist - Ben Franklin Technology Partners

Penn State University • Harrisburg, OH

2d • $51,000 - $89,600

About The Position

A long-standing partnership between the Commonwealth of Pennsylvania and Penn State University, Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) is the largest early-stage investor and supporter of tech-based companies across the program’s 32-county footprint. Headquartered in State College, the program has satellite offices in Erie, Harrisburg, and Johnstown. Ben Franklin’s high-risk, early-stage investments, along with robust business support services, TechCelerator startup boot camps, and BIG IDEA contests help emerging entrepreneurs and small manufacturers launch new companies, grow existing businesses, and create high-paying jobs. We are seeking a Marketing and Communications Specialist, who can advance the brand BFTP/CNP. Role: This position provides marketing and communication support for the traditional Ben Franklin investment program and the other training/promotional initiatives related to the Center in the 32-county footprint. The individual in this role will enhance support networks through ongoing communication of the organization’s accomplishments by marketing existing clients; and building awareness among prospective new clients. They will establish and strengthen relationships among business, community, government leaders, and the media.

Requirements

• The person in this position must be a self-starter with hands-on experience with making media buys, the ability to identify local press (TV, radio, bloggers, and newspapers) in the 32-county footprint, and experience pitching stories/events to local media outlets.
• Outstanding writing and communication skills.
• Experience in Adobe Photoshop.
• Experience with an email marketing system, Salesforce, and WordPress websites.
• Ability to organize multiple projects and processes simultaneously.
• Strong project management skills are a must.
• Ability to work effectively with multiple constituents.
• This position will require occasional travel within Pennsylvania.
• If filled as Marketing and Communications Specialist - Senior Professional, this position requires: Bachelor's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted
• If filled as Marketing and Communications Specialist - Advanced Professional, this position requires: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted
• This position requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required in addition to standard background checks.
• Applicants must be authorized to work in the U.S.

Nice To Haves

• Basic knowledge of economic development and tech startups is a plus.

Responsibilities

• Develop marketing/branding/messaging strategies
• Produce Ben Franklin annual program overview
• Manage media relations
• Manage website/social media
• Participate in statewide marketing efforts and support statewide legislative advocacy
• Manage PR and check presentation events
• Create video, audio, and written content
• Assist clients with marketing needs
• Administer email marketing system and implement best practices
• Perform other duties as assigned

Benefits

• Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
• In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time.
• One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees