Marketing and Communications Manager

Mac's List • Seattle, WA

32d • $80,000 - $85,000

About The Position

The Alzheimer's Association is looking for a dynamic, experienced professional to manage marketing initiatives in Washington, Northern Idaho, and Alaska. Join our team as we pursue our vision: a world without Alzheimer's disease and all other dementias. Reporting to the Marketing Communications Director, the Marketing and Communications Manager will serve as a regional marketing lead in developing and implementing all collateral, digital and paid or in-kind media needs across Washington, Northern Idaho, and Alaska. The person in this role will also provide regional marketing and communications collaboration and support to chapters in Idaho and Oregon as needed. This position is part of a larger regional strategic communications team and a nationwide effort.

Requirements

• Degree in a relevant field or equivalent experience.
• Five years of experience in marketing communications.
• Experience in collateral development
• Professional experience managing digital/social media, including paid social media.
• CRM experience desired
• Understanding of the importance of consistent branding and messaging within a mission-based organization.
• Proficiency and demonstrated experience using Canva, Adobe InDesign, Photoshop, and Illustrator.
• Exceptional writing and editing skills with an understanding of AP style.
• Experience with Sprout Social or a similar social media management platform.
• Experience with email marketing platforms; Blackbaud Luminate experience helpful.
• Experience with WordPress, Kentico or other CMS platforms
• Proficiency with video editing software and video editing experience strongly preferred.
• Detail and deadline-oriented with strong project management skills.
• Ability and willingness to represent the Alzheimer's community in a variety of settings.
• Ability to build and maintain productive relationships with staff, volunteers, and constituents.
• Committed to demonstrating the Alzheimer's Association values of inclusivity, agility, community, integrity, and accountability.
• Ability and willingness to work evenings and weekends as needed.
• Ability and willingness to travel locally and regionally as needed to perform job duties.

Nice To Haves

• Experience in healthcare or nonprofit communications preferred

Responsibilities

• Supports the Chapter's strategic implementation goals, including those related to quality media placements, social media engagement, and constituent story collection.
• Leads implementation of marketing and communications campaigns to promote Chapter programs, services and events such as Walk to End Alzheimer's and state advocacy day.
• Leads all content development, including, but not limited to, designing graphics, writing copy and editing a variety of print and digital assets, while adhering to Alzheimer's Association branding, messaging and style guidelines.
• Manage all digital communications, including the Chapter's website, chapter blog, weekly enews and promotional eblasts. Serve as the Email Super User for Region 1, providing guidance on email standards and answering technical/design questions as needed.
• Manage all social media communications, including paid social campaigns, and serve as secondary admin for Chapter-affiliated Facebook Groups.
• Serves as in-house reporter to unearth and flesh out compelling caregiver, volunteer and constituent stories
• Leads all marketing, communications and public relations efforts for the Alaska Service Area with guidance and support from the Director of Marketing and Communications as needed.
• Assists the Director of Marketing and Communications with public relations and media relations tasks
• Serves as a secondary contact for media requests, including responding to reporters, recruiting/coaching appropriate Chapter spokesperson and preparing talking points.
• Plays a key role in planning, promoting and participating in the Walk to End Alzheimer's each year. Will need to travel/work at least three weekend days in September-October.
• Plays key role in the collateral design and implementation for the Help & Hope Dinner gala.
• Participates in and provides support for other Chapter events throughout the year, some of which may require travel and evening/weekend hours.
• Manages photography and videography for special events, which may include: serving as photographer/videographer, recruiting/coordinating with volunteers, hiring/coordinating with paid professionals and collecting/organizing photos/videos taken by other staff members.

Benefits

• Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing.
• They are also eligible for our gold standard 401(k) retirement plan.
• Full-time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Administrative and Support Services
• Number of Employees: 1-10 employees