Marketing and Communications Manager, Eugene Graduate Programs

UO HR Website•Eugene, OR

9d•$26 - $39

About The Position

Do you have the drive to lead? Are you passionate about marketing, strategy, and innovation? We are seeking a Marketing and Communications Manager for our Eugene-based graduate programs to work in partnership with the Admissions Office, the Director of Strategic Communications, and the communications team at the Lundquist College of Business. Reporting to the Senior Director of Strategic Communications and the Director of Admissions, this role is a part of a comprehensive team that works on raising the profile of the Lundquist College of Business in Eugene and Portland. The primary focus of the Marketing and Communications Manager is serving the Eugene based MBA, MSF, and MAcc programs through the development, creation, and implementation of best-in-class marketing strategies. This role has primary responsibility for strategizing, managing, creating, producing, writing, editing, updating, maintaining, and monitoring advertising campaigns, websites, social media properties, and more. The secondary focus for this role is serving as the communications and marketing lead for advancing the overall reputation of the Lundquist College of Business. Working with the college’s Office of Strategic Communications and key stakeholders, the position will coordinate and ensure an effective and integrated web, social, and marketing presence for Eugene based graduate programs and the Lundquist College of Business. The position executes these tasks in accordance with college’s and the university’s brand, identity, web, and style guidelines, showcasing the University of Oregon. The position plays a leadership role in advancing the college's marketing and communications by collaborating on joint communications and marketing strategies as well as other opportunities with other Lundquist graduate programs, departments, centers, and offices seeking to engage with the market. In this capacity, the position represents the interest of the college and serves as a spokesperson to engage prospective students; foster relationships with faculty, staff, current students, and strategic partners; and connect with college, university, and program alumni. To be successful in the position, the incumbent must have an outstanding customer focus, strict attention to detail, and the ability to work in a fast-paced, quality-oriented business environment. The Lundquist College of Business is dedicated to the success of our students from the time they think about joining one of the programs up to and including the time that they become alumni.

Requirements

Three years of experience as a public relations representative for an organization which involved gathering information, writing and/or producing materials, presenting information to the public, handling public relations, preparing press releases, and interaction with the news media.
At least one year of this experience must have involved participating in planning and administering an organization's public relations program.
A Bachelor's degree in Journalism, Communications, or a closely related field may substitute for up to two years of the general experience but will not substitute for the one year of specialized experience.
Extensive experience sourcing, creating, writing, and publishing engaging content in multiple media formats, including print, web, social media, and other online and multimedia platforms.
Experience identifying and creating compelling brand messaging and pursing and identifying engaging stories and storytelling opportunities for programs and organizations.
Demonstrated proficiency in using Microsoft Office, Adobe Creative Suite (or similar), and e-mail marketing and social media software and services.
Experience creating, overseeing and executing SEM (search engine marketing) and social media PPC (pay per click) advertising campaigns and content focused on building both brand awareness and lead generation.
Experience collecting, analyzing, and accurately reporting marketing and web analytics data and KPIs (keep performance indicators).
Demonstrated ability to work collaboratively, professionally, and effectively, using a range of communication channels, with diverse groups of students, faculty, administrators, alumni, staff, and other partners and business professionals.
Experience with project management and client services, communicating complex, technical concepts to varying clients.

Nice To Haves

Five years of equivalent experience in communications, marketing, advertising, journalism, or a closely related field
Strong strategic marketing and/or communications background including experience in campaign building, social media planning and marketing, email marketing, advertising, design, and website content development