Marketing and Communications Director - Clearwater, FL

YMCA of the Suncoast•Clearwater, FL

About The Position

The Marketing and Communications Director plans, organizes, directs and evaluates all communication functions to achieve and maintain favorable public awareness and support of the YMCA of the Suncoast. This position serves as the key liaison with our partner, the Tampa Metropolitan YMCA communications team. This position works closely with all operating units and departments to manage the intake of all project requests and the Tampa Metropolitan YMCA Communications Department to ensure timely production of materials, print collateral and any needed website updates. Leads the effort for social media for YMCA of the Suncoast, including all operating units, association pages, and others as directed by supervisor. Provide written communication for materials, including monthly newsletters, CEO correspondence, crisis communication, and other general messaging.

Requirements

Bachelor's Degree in advertising, communications, graphic design, and marketing or equivalent required with a minimum of three years of experience in a department of multiple staff or where a high degree of influence was required.
Must meet the YMCA of the Suncoast driving criteria.
Must be able to sit for extended periods of time as well as squat, stoop or bend into awkward positions. Must be able to lift and carry up to 20 pounds
Must be able to work with others and multitask. Must be able to manage and cultivate relationships and have a high level of emotional maturity.
Must have strong communication and presentation skills, including written and verbal. Must have strong organization and design skills.

Nice To Haves

Y-USA Leader, Team leader, Multi-Team Leader, or Organizational Leader Certification is a plus.
Experience with project management tools is required, and proficiency in using CS6 and content software is preferred.

Responsibilities

Act as a liaison to the Tampa YMCA marketing/communications team.
Work with Marketing Partner to manage and plan a wide variety of audio, graphic, print, online, and video content for programs and activities that maximize the YMCA Cause and enhance membership and program
All CEO and senior leadership communications, including newsletters, annual report, award/recognition submission, and internal announcements.
Provide leadership in organizing the Association's Annual Celebration.
Work with each branch executive team on stories to support the mission of the Y.
Lead all social media efforts for the association, including strategy, planning, analytics, monitoring, and execution for all branches and association pages.
Consistently use such tools as media releases, news alerts, media events, photography, and video to grow relationships with media and expand the YMCA of the Suncoasts' presence in the media.
Actively seek to develop relationships with media and maintain media databases to include all forms of print and electronic media.
Collaborate with senior leadership to effectively implement the communications elements of the crisis communications plan as needed.
Collaborate with the VP of Membership to promote and monitor membership and program participation, while assuming a leadership role in cultivating and retaining participants.
Manage internal YMCA brand compliance.
Manage website email inquiries.
Create a nurturing and safe environment by reporting suspicious activity that may lead to child abuse or may violate the code of conduct. Ensure the safety and maintenance of spaces by keeping supplies organized, maintained and clean facility and care for equipment.
Lead and/or participate in Association committees and work groups as assigned.
Prepare and manage an annual budget in accordance with the YMCA of the Suncoast's best practices while working within the Tampa allotted dollars.
Represent and promote the YMCA in the local community, developing positive working relationships with other organizations, businesses, and government entities.
Lead the planning and delivery of the Annual Celebration to advance the Y in the community.
Work with the Philanthropy team in fundraising efforts, including video production support, messaging, event planning and execution.
Participate in Annual Campaign efforts.
Participate in the organization of branch special events for fundraising and mission advancement.
Serve the facility branches, programs and Association objectives of the YMCA.
Accountability, professionalism, relationship-based behavior, and ethical behavior are required at all times.
Teach role models and promote SMART behavior.
Support the Association's Strategic Plan initiatives.
Advance our work in Youth Development, Healthy Living, Volunteerism and Philanthropy.
Incorporate Living Our Cause into work products and behavior.