Marketing and Communications - Director (NY / Chicago)

KBRA•Chicago, NY

13d•$125,000 - $175,000•Hybrid

About The Position

We are seeking an accomplished Director-level leader to join our dynamic Marketing and Communications team and play a pivotal role in elevating the KBRA Analytics brand and its products. In this highly visible position, you will spearhead the development and execution of integrated marketing strategies that support our full suite of products and data solutions. You’ll shape how KBRA Analytics shows up in the market—building programs that strengthen brand awareness, deepen audience engagement, and accelerate product adoption. The ideal candidate brings a blend of strategic acumen, creative vision, and hands-on expertise in B2B marketing. You excel at turning complex ideas into compelling narratives, orchestrating multichannel campaigns, and translating metrics into actionable insights. You’re comfortable partnering across product, sales, and subject-matter expert teams, ensuring that marketing initiatives are aligned, impactful, and measurable. If you thrive at the intersection of strategy, execution, and innovation, and enjoy shaping how a brand grows and competes in the market, this role offers a meaningful platform to make your mark. This is a hybrid role based in either our New York or Chicago office.

Requirements

Bachelor’s degree in Marketing, Business, Finance or a related field.
7 to 10 years of experience in B2B marketing strategy development and execution.
Proven ability to lead successful campaigns in the credit ratings industry, broader financial markets, or adjacent data/analytics sectors.
Strong understanding of product marketing principles, including value proposition development, competitive positioning, and go-to-market strategy.
Advanced knowledge of project management tools and workflows, with the ability to organize complex initiatives and drive them to completion.
Familiarity with CRM systems (such as Salesforce) and how they integrate with marketing technology stacks.
Proficiency in Adobe Marketo or comparable email automation platforms, with hands-on experience building, optimizing, and analyzing campaigns.
Strong analytical mindset with the ability to interpret performance data, identify insights, and translate findings into actionable strategies.
Exceptional written and verbal communication skills, including the ability to present marketing strategies and outcomes to senior leadership.

Nice To Haves

Knowledge of Adobe Creative Suite or similar creative platforms is a plus.
Familiarity with Generative AI tools such as ChatGPT for research, data insights, and general productivity is a plus.

Responsibilities

Drive marketing strategies that advance the goals of the KBRA Analytics product suite, ensuring every initiative supports measurable business impact.
Partner with product owners, sales, and subject matter experts to shape and execute go-to-market strategies for new product launches and initiatives.
Lead the development of content strategies that power multichannel promotion—including social media, paid media, and email marketing.
Oversee campaign lifecycles from planning to execution, ensuring tasks are delegated and timelines are met.
Analyze market trends, competitive intelligence, and audience insights to inform strategic decision-making.
Monitor and optimize campaign performance to maximize engagement, conversions, and subscriber growth, using analytics platforms to measure and report on the success of marketing initiatives.
Present marketing developments, campaign outcomes, and new ideas to key stakeholders to secure alignment and support for initiatives.
Leverage video content to promote thought leadership, highlight product insights, and enhance audience engagement across digital platforms.
Produce and curate high-quality, engaging content that resonates with target audiences.
Leverage audience segmentation and personalization to enhance email marketing performance.