Marketing and Business Development Specialist - FNTS

First National Technology Solutions•Omaha, NE

5d•$68,251 - $112,615

About The Position

The Marketing and Business Development Specialist role is considered a hybrid “marketing and sales” position. The ideal candidate will spend 50% of his/her time on marketing-related duties and 50% of his/her time on sales-assigned duties. This role will report to the FNTS Marketing department.

Requirements

BS/BA degree in marketing or related field
5 years of professional experience and 2+ years in a Marketing and/or Business Development role
Knowledge of traditional and digital marketing tools
Experience with marketing research methods
Experience with SEO/SEM campaigns and Social Media marketing
Solid computer skills, including MS Office, and web analytics.
Familiarity with Customer Relationship Management and Content Management System software (Salesforce, and Sales Navigator preferred)
Excellent communication and presentation skills
Self-starter who’s not afraid to roll up their sleeves and learn new skills
Candidates must possess unrestricted work authorization and not require future sponsorship.

Responsibilities

Implements marketing and advertising campaigns by direction given from marketing leadership; preparing marketing and advertising plans and objectives; planning and organizing promotional presentations.
Coordinates social media campaigns and tracks results.
Keeps promotional marketing materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information.
Coordinates lead generation prospecting activities with sales and marketing teams.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans events and trade shows by identifying, assembling and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating prospect lists and follow-up plans
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Ownership of a subset of marketing platforms (Webinar, RFP, CRM tools, etc)
Build meaningful relationships with FNTS Prospects
Make connections with FNTS Prospects, building relationships that are rooted in mutual trust and a shared interest in unlocking additional opportunities.
Ability to “cold call” prospects and represent the organization in a meaningful and professional manner.
Maintaining a comprehensive customer relationship management (CRM) that is always up-to-date and contains all customer engagements.
Coordinate Account Based Marketing (ABM) and Sales prospecting nurturing efforts.
Build a strong prospect pipeline to create “marketing qualified leads” to then assign/convert over to assigned regional sales executive.
Develop a comprehensive go-to-market strategy.
Develop messaging and sales collateral that emphasizes FNTS value propositions.
Establish initial sales process “best practices” that can be used to scale the business development organization.
Become proficient with FNTS technologies and offerings
Be able to articulate how FNTS offerings can provide financial upside to proposed partner collaborations
Create internal partner relationships
As an extension of the sales team, you will work closely with Sales and Marketing to assist with special projects as well as other departments within the organization.