Marketing Analytics Specialist - Email Campaigns & Distribution

Farmers•Phoenix, AZ

12d•Hybrid

About The Position

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate . Connect with us on Instagram , LinkedIn and TikTok , and let’s build something incredible together! Workplace: Hybrid ( #LI-Hybrid ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Job Summary Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business. Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability. This role will collaborate closely with business until teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies. Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio. Configure triggers, personalize experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.

Requirements

High school diploma or equivalent required.
Minimum 2 years experience developing reports and analyzing information for presentation
Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required.
HTML and CSS proficiency preferred.
Proficiency in SQL preferred.

Nice To Haves

Bachelor’s degree preferred in marketing, business, statistics, or related field, or equivalent combination of education and experience.
Professional Statistical/mathematical modeling experience preferred
API integration, Journey Builder, Automation Studio, Distributed Marketing and Marketing Cloud Connect familiarity preferred.

Responsibilities

Maintain and develop appropriate analysis and statistical models for marketing evaluation.
Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
Performs queries and stored procedures against databases, DB2, SQL Server and MS Access.
Delivers ad-hoc data requests
Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.
Perform data mining/exploration of internal and external data sources to be used in statistical modeling
Maintain project tracker for communication with clients

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance