EverPro: Marketing Analytics Manager
About The Position
The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers. Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. The Marketing Analytics Manager is a strategic storyteller who transforms data into actionable insights to support decision-making across various campaigns, channels, and customer segments. This role involves managing marketing performance metrics, attribution modeling, and forecasting. You will play a crucial role in optimizing marketing investments and improving conversions within the GTM funnel.
Requirements
- Bachelor’s degree in marketing, Statistics, or a related field (master’s preferred)
- 5+ years of experience in marketing analytics or a similar role
- Proficiency in tools like Google Analytics, Tableau/Power BI, SQL, and Excel
- Experience with marketing platforms (e.g., HubSpot, Salesforce, Marketo)
- Strong understanding of digital marketing channels and attribution models
- Excellent communication skills—able to translate data into compelling stories
- Curious mindset with a passion for continuous learning and experimentation
Nice To Haves
- Experience with predictive modeling and machine learning techniques
- Familiarity with customer segmentation and lifecycle analysis
- Prior work in e-commerce, SaaS, or high-growth startups
Responsibilities
- Develop and maintain dashboards and reports to monitor marketing KPIs across paid media, email, events, and additional channels
- Analyze campaign performance and provide actionable recommendations to improve conversion rates, customer acquisition, and retention
- Lead marketing attribution efforts and build models to understand channel impact
- Collaborate with cross-functional teams (Product, Sales, Finance) to align marketing goals with business objectives
- Design and execute A/B tests and experiments to validate hypotheses and optimize performance
- Present findings to senior leadership with clarity and strategic insight
- Stay current on analytics tools, trends, and best practices
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
