EverPro: Lifecycle Marketing Manager - Invoicing Solutions
About The Position
We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Invoice Simple. In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior. This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B SaaS or Product-Led Growth (PLG) environments
Nice To Haves
- Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
- Exposure to feature adoption, monetization, or payments-related initiatives
- Experience partnering closely with Product and Product Marketing teams
- Comfort with directional impact modeling or customer economics
Responsibilities
- Own lifecycle experience direction for assigned journeys, segments, or initiatives
- Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
- Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
- Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
- Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
- Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
- Size expected impact directionally using assumptions, ranges, and customer economics
- Prioritize initiatives based on potential impact, customer value, and feasibility
- Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
- Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
- Use customer insights and performance data to influence decisions and align stakeholders
- Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
- Own execution of complex lifecycle and growth-related initiatives within assigned scope
- Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
- Balance multiple initiatives while adapting to shifting business priorities
- Partner with marketing automation, creative, and analytics teams to bring experiences to life
- Monitor lifecycle performance using shared measurement frameworks
- Design and run experiments to test new approaches and optimize outcomes
- Analyze results to identify drivers of success or underperformance
- Translate learnings into clear recommendations for iteration and scale
- Act as an informal advisor to peers on lifecycle best practices and customer engagement
- Share insights and learnings that improve cross-team effectiveness
- Contribute to continuous improvement of lifecycle and growth practices across Marketing
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
