Marketing Analytics Manager - CO, NV, TX, UT

Zions Bancorporation • Salt Lake, UT

21h • Onsite

About The Position

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. For over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, and we're committed to being the premier employer of choice. Our expanding marketing team is building a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This role offers a chance to shape a creative vision with real impact. We’re seeking an exceptional Marketing Analytics Manager (Data Analytics Manager) to join our enterprise marketing team and oversee analytics, campaign performance, and key marketing initiatives.

Requirements

• Requires a Bachelor's degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related experience.
• Some managerial/supervisory experience required.
• A combination of education and experience may meet requirements.
• Requires a considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing.
• Must be familiar with banking products and services.
• Ability to manage large projects, a complex budget and agile product management/development.
• Must have sound management, organizational and communication skills, both written and verbal.
• Solid client relationship, project management, problem solving and analysis skills.
• Ability to set and maintain high quality work standards.
• Ability to manage and lead a group.
• Ability to deal effectively with people in various job capacities.
• Exhibits an exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.

Nice To Haves

• Experience with Power BI/Tableau/Adobe suite/SQL strongly preferred.

Responsibilities

• Works under limited supervision to lead analysis on key marketing initiatives and prepares executive reports on campaign performance, customer engagement, and ROI to inform strategic decision-making and enhance marketing effectiveness.
• Proficient in data modeling, transformation, cleansing, and creating data logic and queries
• Oversees digital campaign efforts to track performance and recommend strategy.
• Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media, to support planning, execution, and optimization of campaigns.
• Collaborate closely with subject matter experts, business teams, data architects, and data engineers through interviews and working sessions to ensure data integrity and alignment with organizational goals.
• Manages vendor relationships pertaining to areas of responsibility.
• Oversees public facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
• Acts as liaison with martech, growth marketing, agency and segment marketing teams.

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees