Marketing Analytics Intern

TaylorMade Golf CompanyCarlsbad, CA
1d$20 - $20Onsite

About The Position

This Marketing Analytics intern will aid the Marketing Analytics team in creating and managing multiple marketing dashboards. Tools used will be BigQuery, Google Analytics, SQL and Looker Studio. The intern will be tasked with helping find and create high level executive insights around channel mix distribution, webpage performance, and regional conversion metrics. This will support our ability to understand our global consumer base.

Requirements

  • Experience with Google Analytics, BigQuery, and Looker Studio
  • Experience with eCommerce Analytics and CRM data and strong analytical skills
  • Understanding and curiosity around big data and a passion for finding answers
  • Experience presentation to large groups and managing deadlines
  • Excellent verbal and written English communication skills
  • Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
  • Strong analytical, reasoning, problem-solving and decision-making skills.
  • Ability to work across teams and manage priorities to accomplish multiple tasks
  • Passion for sports required, with passion/interest/knowledge for golf strongly preferred
  • Undergraduate, completed junior or senior year of Bachelor's Degree in Business, Engineering or Data Science

Responsibilities

  • Execute on a dashboard with actionable business insights
  • Work cross-functionally between multiple marketing teams and partners
  • Create and help with ad-hoc questions/reports
  • Monitor data quality and accuracy
  • Clean and manage large data sets to compare trends
  • Constantly learning about the eCommerce business and the general golf industry
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