Marketing Analytics Director - Digital Media, Decision Science

Jobot • Boston, MA

1d

About The Position

We are a leading full-service marketing consulting agency with several offices across the US and work with some of the world's largest brands. We have an immediate need for a Marketing Analytics Director for one of our regional offices. This person will be a progressive thinker and innovator who understands how digital affects every aspect of the client's business. Do you have 7+ years of digital marketing/media analytics experience and want to work with an amazing team? If so... read on!

Requirements

• Bachelor's degree in Economics, Math, Statistics, Data Analytics or related field
• Strong understanding of digital media measurement and reporting
• 7+ years of data/marketing analytics experience including prior management/ supervisory experience
• Extensive background using SQL and Excel for data manipulation and analysis
• Strong overall digital marketing background across various channels - paid search, display, social, CRM, mobile

Nice To Haves

• Familiar with PowerBI, DOMO, VBA, is a plus!

Responsibilities

• Define testing and measurement plans
• Design and build custom reports and dashboards and overall roadmaps
• Translate complex analyses into meaningful and tangible insights and recommendations
• Lead, mentor, recruit and manage a team of analysts
• Develop and own campaign measurement strategies and reporting solutions
• Utilize a variety of web analytics, data management and B.I. tools (Power BI, Google Analytics, Doubleclick, SQL, AWS, Excel, and various digital measurement services, Cuebiq, Invoca, etc.)
• Extract, transform, load and blend data and maintain strict standards for data quality and accuracy
• Assist in planning, measurement, and optimization of the various digital campaigns
• Develop data-driven insights and recommendations, optimize media performance, and identify opportunities to deliver added value and enhance client relationships
• Work with data science teams to develop testing strategies and contribute to advanced analytics projects (segmentation, attribution, media mix, etc.)

Benefits

• Competitive salary + comprehensive benefits package
• Open and creative work environment
• Opportunity to work on big brand campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Director