Marketing Analytics and CRM Marketing Manager
About The Position
Embark on a rewarding career journey with us today as a Marketing Analytics & CRM Manager! FULL-SERVICE REWARDS: Employee Discount on Core, MultiCare, and Tire services Benefits – Medical, Dental, Vision PTO plus flexible work schedules 401K employer matching plan Daily Pay PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc. Access to on-site fitness facility Free team lunch and breakfast once a month GEAR UP FOR YOUR ROLE: The Marketing Analytics & CRM Manager is a vital contributor to Team Car Care’s business growth, partnering closely with the CMO, the Marketing team and Jiffy Lube International. The TCC marketing team’s mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude. We’re looking for a data-driven Marketing Analytics & CRM Manager to lead the performance measurement and optimization of our marketing initiatives. This role will focus on analyzing marketing campaigns and offers, supporting strategic decision-making through advanced analytics, and managing our CRM journey across email, direct mail, and SMS. This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.
Requirements
- 3–5 years of experience in marketing analytics, CRM analytics, or related role
- Strong proficiency in Excel, SQL and PowerPoint (required)
- Hands-on experience with A/B testing, media mix modeling, and marketing attribution
- Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, etc.)
- Robust analysis skills with ability to simplify complex data into actionable insights
- Excellent communication and presentation skills, with the ability to clearly convey insights to senior-level executives and non-technical stakeholders
- Ability to work cross-functionally with marketing, operations, and finance teams
Nice To Haves
- Experience with Power BI, Python, or other analytics tools preferred
- Consumer or retail marketing environment
- Direct mail or SMS marketing
- Experience working with marketing automation tools
Responsibilities
- Design and analyze A/B tests for campaigns and promotional offers
- Conduct media attribution and marketing mix modeling to evaluate channel performance
- Perform pre/post analysis to assess incremental campaign impact
- Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
- Partner with media and creative teams to define KPIs and measure performance
- Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
- Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
- Manage and optimize automated CRM journeys across email, direct mail, and SMS
- Monitor customer behavior and segmentation to inform personalized messaging
- Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
- Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
- Support campaign QA, test strategy, and compliance best practices
Benefits
- Employee Discount on Core, MultiCare, and Tire services
- Benefits – Medical, Dental, Vision
- PTO plus flexible work schedules
- 401K employer matching plan
- Daily Pay PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc.
- Access to on-site fitness facility
- Free team lunch and breakfast once a month
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
