Digital Marketing Analyst

American Eagle Outfitters • Pittsburgh, PA

13d

About The Position

The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend.

Requirements

• Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field
• 2-3 years of experience in an analytics, digital marketing, or data science role
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail, deadlines and reporting
• High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL

Responsibilities

• Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions
• Coordinate with Data Engineering and business stakeholders on quarterly data validation
• Manage customer segmentation data pipeline with Data Engineering
• Ensure accurate and timely data transfers from Data Engineering team
• Manage weekly spend and taxonomy file updates with Cross Functional partners
• Manage Daily spend spend file transfer (API or manual)
• Ensure data governance on quarterly data from business stakeholders
• Supervise weekly data validation from business stakeholders
• Address bad data issues from TransUnion
• Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays
• Pull media costs daily from all Media platforms, aggregating and uploading to internal tools
• Compile Month End Close file for Finance team, collecting data from all Media platforms
• Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices
• Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change
• Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency

Benefits

• associates may receive health care benefits (including medical, vision, and dental)
• wellness benefits
• 401(k) retirement benefits
• life and disability insurance
• employee stock purchase program
• paid time off
• paid sick leave
• parental leave and benefits
• AEO may also provide discretionary bonuses and other incentives at its discretion

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees