Digital Marketing Analyst

Connexity | Skimlinks, a Taboola company•Los Angeles, CA

11h•$75,000 - $110,000•Hybrid

About The Position

The Digital Marketing Analyst in based in US, reports to the Sr. Manager, Digital Marketing & Pricing Analytics, and is a part of the US Traffic Acquisition & Analytics team. The Digital Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners. The Digital Marketing Analyst, manages a variety of strategic objectives across Analytics, Operations, Innovation, and Leadership. Using big data, they extract, analyze, and report on findings that drive growth for the business and clients. They monitor and optimize pricing and sales performance across a portfolio of traffic channels (Affiliate, Influencers, and various Paid Media sources), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network.

Requirements

1-2+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
Performance marketing / direct response advertising experience preferred
BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Excellent communication skills
Strong working knowledge of Excel and capacity to work with technical systems and teams
Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Nice To Haves

Knowledge of SQL, Perl, Python a plus

Responsibilities

Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
Formulate hypotheses that can be tested, measured, and reported on to a larger audience
Support business initiatives by identifying key trends in big data that can drive growth for the business
Validate data integrity in all analyses performed
Support department-wide ROI reporting and analyses when needed
Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
Manage the quality of inbound and outbound traffic and optimize toward business targets daily
Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
Act as internal and external source expert for accounts & business unit(s) managed
Provide ad hoc operational support across Traffic Acquisition channels when needed
Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
Support reporting/analytical needs that provide recommendations to drive high-level decision-making
Support documentation needs and training of analysts that are more junior
Support the management/nourishment of strong relationships with media vendors