Marketing Analyst

Collabera•New York, NY

1d•Onsite

About The Position

Position Details: Industry : Leading Banking and Financial Job Title : Marketing Analyst Location : World Financial Center - 200 Vesey Street, New York, NY, USA - 10285 Duration : 12+ Months (High Possibility of Extension) Job Description: Execute test and learn emails that will integrate new digital touch points to inspire and enable high levels of spending for new customers. Work with customer marketing capabilities team and email deployment team to ensure end to end flawless execution. Manage creative review and approval processes with internal American Express stakeholders and systems. Execute enhancements to the Online Activation/Account Registration experience to enable a seamless on-boarding experience and increase digital engagement. Reporting: Analyze email and online activation data to assess performance in these channels and compile customer insights to be leveraged to enhance digital early engagement strategy. Conduct external competitive research and benchmarking that will drive the ideation and support of new transformation initiatives. Additional projects and responsibilities, as needed. Please note that this is a contractor position with the potential opportunity to become a permanent employee.

Requirements

1-3 years of relevant work experience
Bachelor degree required, business or marketing preferred
Superior attention to detail to ensure end to end flawless execution. Meridian/Nexus expert a plus.
Very organized with proven ability to independently manage multiple projects in a fast-paced environment
Exceptional analytical skills with the ability to derive insights and identify opportunities from large quantities of complex data. Proficient in Excel and Omniture.
Strong verbal and written communication skills
Very focused on the customer and client; excited and passionate about creating great experiences

Nice To Haves

Meridian/Nexus expert a plus.

Responsibilities

Execute test and learn emails that will integrate new digital touch points to inspire and enable high levels of spending for new customers.
Manage creative review and approval processes with internal American Express stakeholders and systems.
Execute enhancements to the Online Activation/Account Registration experience to enable a seamless on-boarding experience and increase digital engagement.
Analyze email and online activation data to assess performance in these channels and compile customer insights to be leveraged to enhance digital early engagement strategy.
Conduct external competitive research and benchmarking that will drive the ideation and support of new transformation initiatives.
Additional projects and responsibilities, as needed.