Marketing Analyst – Hybrid AZ

Best Western Hotels & Resorts • Milwaukee, WI

1d • Hybrid

About The Position

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry. Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!
We’re looking for a thoughtful, detail‑oriented Marketing Analyst to join our team. In this role, you’ll help translate data into insights that guide marketing decisions, improve digital performance, and support overall business goals. If you enjoy problem‑solving, finding patterns, and working with collaborative colleagues, this position offers a solid environment to do meaningful analytical work.

Requirements

• Proficiency in Microsoft Office and SQL Developer; tools like Python, Adobe Analytics, and AWS are helpful but not required.
• The ability to interpret complex data clearly and concisely.
• Good organizational habits and comfort managing multiple priorities.
• Clear communication skills and an interest in collaborating with teammates across the organization.
• A steady, methodical approach to problem‑solving and presenting insights.

Nice To Haves

• A bachelor’s degree in Marketing, Business, E‑Business, or a related field (or equivalent experience).
• At least 3 years of experience developing, automating, and interpreting enterprise‑level reports.
• At least 2 years of report‑writing experience.

Responsibilities

• Analyze consumer trends, user behavior, and platform performance to identify opportunities for improvement.
• Build reports, dashboards, and predictive views to support decision‑making.
• Provide recommendations that help refine marketing strategies, digital efforts, and customer engagement.
• Automate recurring reporting to improve accuracy and efficiency.
• Ensure data quality, consistency, and clarity across reporting tools.
• Work with cross‑functional partners to share insights and assist in business development efforts.
• Use analytical judgment and sound reasoning to identify trends and address defined challenges.
• Leverage new tools and technologies including AI to enhance efficiency in reporting and daily processes.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level